In Gonzaga, Unhas Cariocas and Escova Express operate at the same address, bringing together nail and hair services with practicality, quality and express service. Maria Fernanda Beltrán dos Santos In an increasingly busy routine, finding time to take care of yourself is no longer just a matter of scheduling. For many women, the challenge is being able to fit self-care, beauty and well-being into their daily commitments, without having to book in advance or travel to different places. It was looking at this need and change in behavior that Raquel Peralta decided to invest in the beauty sector. After a career linked to public policies and creative entrepreneurship with crafts, she found a new professional phase in the franchising market. Encouraged by her husband, Sérgio, and her children, Aninha, Serginho and stepson Arthur, to get to know the franchise market, she saw the Unhas Cariocas and Escova Express brands as an opportunity to combine practicality, care and affordable service in a business model aimed at the real routine of modern women. At Gonzaga, in Santos, Raquel Peralta is in charge of two franchises at the same address: Unhas Cariocas, a varied feminine care franchise, which encompasses services “from neck to toe”, as she likes to explain; and also Escova Express, which focuses on female beauty, with services “from the neck up”, jokes Raquel Peralta. Both companies are part of the Unhas Cariocas Group and follow their own service, training and standardization protocols. The proposal is simple: offer a complete beauty experience in a high street store, easily accessible and with express service. Today, time is one of the greatest luxuries. The client wants to take care of herself, but she also needs practicality. Therefore, our address was designed to deliver agility without compromising on quality and safety Raquel Peralta migrated from a path linked to public policies and creative entrepreneurship with crafts to entrepreneurship in the beauty sector. Cactus Marketing A complete unit for women's routine According to Raquel Peralta, the operation at Gonzaga is one of the most complete in the network and of all others that already exist in the city with this proposal, bringing together practically all the services offered by the two brands. The idea is that the client can resolve different needs in one place, without having to travel between salons, nail polish shops, beauty clinics and other parts of the city. At Unhas Cariocas, the focus is on care from neck to toe, offering manicure, pedicure, podiatry, foot spa, nail extensions, gel polish, body beauty services, as well as waxing and massage. One of the brand's biggest differentiators is the 30-minute nail service, carried out using its own protocol. The process uses emollient and curette to remove around 90% of the cuticle, reducing the use of pliers. If the client opts for finishing, the remaining 10% can be finished with pliers. The proposal serves both clients who like deeper nails, a feature highly sought after by Brazilian women, and those who have sensitive cuticles, prefer not to remove the cuticle completely or are going through some health recovery process and need more delicate care, without giving up cleaning, aesthetics and self-care. Unhas Cariocas offers manicure, pedicure, stretching, gel nail polish and foot care services. Maria Fernanda Beltrán dos Santos At Escova Express, the proposal is to concentrate services from the neck up, such as brushes, hydration treatments, hair botox, hairstyles, makeup, eyebrow design and eyelash extensions and many other self-care protocols. The Brush Express also has the advantage of offering a brush in 30 minutes. In order for the service to have agility and quality standards, the team undergoes training offered by the franchise, with protocols and steps defined from washing to finishing. The process involves the use of high quality products, efficient equipment, such as dryers and other resources that facilitate execution, in addition to finishers recommended by the franchise and own products developed by the Grupo Unhas Cariocas laboratory. At Escova Express, the express model serves those looking for hair, make-up and production with more practicality. Maria Fernanda Beltrán dos Santos Express service, but with protocol Service without an appointment is one of the main differentiators of the operation. Instead of depending on a schedule, the client can stop by the unit depending on availability for the day, before or after work, during a break in her routine, before an appointment or in a free moment. In addition, there is also the possibility of pre-booking for services carried out at the address. Despite the express model, Raquel Peralta reinforces that agility does not mean improvisation. The units work with defined protocols to guarantee flow, organization and quality of care. The proposal is to optimize the client's time without compromising the final result. "There is a sequence of service, a way of organizing the team and care so that everything works quickly, but always maintaining the quality standard. The express is not to do it in a rush. It is to do it with method", he highlights. Biosafety as a priority Another central point of the operation is biosafety. In beauty services, especially those involving nails, feet, eyelashes, eyebrows, waxing and body aesthetics, hygiene and care protocols are an essential part of the experience. At the Gonzaga Santos unit, biosafety is present in the service routine, in the care of materials, in the hygiene of spaces and in the guidance of professionals. For Raquel Peralta, this is one of the pillars of credibility for the business, which is managed closely and in person. In the case of nails, the use of emollient