Battles loom over social care, but this fight must be won. At last, we have a PM who believes that | Polly Toynbee

“People pleaser!” That’s the insult Andy Burnham’s enemies sneer at him. And yes, he will need all his mightiest people-pleasing talents to win over voters to contribute to a new national care service. Choosing this forever failed policy (22 major reviews over three decades) as his first great challenge is a remarkable act of bravery. No mere people pleaser would dare step on this political live rail.

It will use up vast amounts of political capital to get a national care service off the ground. He hardly needed Tuesday’s Mail front page (“Burnham’s £18bn ‘death tax’ nightmare”) to remind him. But he has already fought on the battleground that is social care reform. “I do have some of the scars,” he said. How good to also hear him take a firm swipe at media attackers, who will now redouble their efforts. “You can’t create scare stories when people are already scared by what they’re seeing anyway through their own eyes in their own homes or in care homes,” he said. This is no grasp at low-hanging fruit, no search for a quick win. It’s a cause of deep conviction.

Polly Toynbee is a Guardian columnist

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