In Brazil, influencer Beta B.oechat was one of the first in this segment to lose weight Disclosure About a decade ago, while bloggers were sporting restricted diets and negative bellies, a movement in the opposite direction began to gain attention around the world: body positive or body positivity. The initiative that preaches self-love and acceptance of all bodies, regardless of physical shape, started to occupy relevant space on the networks. ? The movement gained diverse voices and bodies in Brazil and reached its peak around the years 2019 to 2022. In the wake of self-acceptance, brands saw the opportunity to make money with initiatives aimed at different physical shapes. In recent years, however, experts point out that the movement has lost strength around the world. The catwalks no longer give the same space to non-standard bodies and brands are increasingly less supportive of diversity campaigns. Body positive has entered a crisis. During this same period, figures who promoted this movement and shared their experiences as fat people decided to lose weight. As a result, they faced criticism and questions. Militancy that turned against activists who underwent changes In the world, one of the most famous cases of weight loss is that of the American influencer Thubten Donme, who was one of the names of the movement in the United States. She was a plus size model and published messages about body acceptance. In 2023, followers noticed that Thubten was losing weight and she became the target of criticism from former supporters. In Brazil, influencer Beta Boechat, 36 years old, was one of the first in this segment to lose weight. She was one of the founders of Corpo Livre, a Brazilian interpretation of the movement. At the time, he justified his decision to undergo bariatric surgery to lose weight on social media. "I reached 220 kilos and reached a level where I lost 100% mobility," he said. Beta also became the target of criticism. For the influencer, many people did not understand what she advocated in body positive. "They charge me to follow a guide that they themselves created to try to fit me in. I never said that people couldn't lose weight, quite the opposite. But the simple fact that someone went public and said 'today I'm fine with my body' was so aggressive that people understood: 'please, have pizza for lunch and hamburger dinner every day or gain weight, yes, please, the important thing is to gain weight'", says Beta. The influencer no longer talks about the movement on the networks. She managed to gain a new audience with videos in which she reacts to humorous content. This year, she became the presenter of a program on Dia TV, a digital television platform "My content reflects what I experience. I talked about acceptance because at that moment it was what I most needed to work on myself. At some point, these needs migrated", says the influencer, who in recent years has also shared gender transition on her profiles. Another person responsible for creating the Corpo Livre movement, influencer Alexandra Gurgel, 37, also stopped talking about body positive. In the past, she released two books on the subject, was on the cover of magazines and became one of the main voices of the movement in the country. "I actually thought I was making a difference and I feel like I did well. I felt guilty for a long time when I came out of it. But there came a time when it no longer made sense for my life", says Alexandra, who today makes videos in which she tells curious stories about relationships. "It's tiring. I started to become the perfect activist, who couldn't make mistakes", she adds. Currently, she is in the process of losing weight. "Now it seems like we've lost weight and turned into a bunch of Gisele Bündchen. And we, in fact, are just thinner. Most people are still seen as fat socially." At the height of body positive, says Alexandra, there was pressure from those who followed her online so that she and other activists of the cause did not lose weight, as many argued that the movement was about staying fat. "When you see fat people losing weight, those who don't understand this issue think that body positive is over, but nothing is over. In fact, everyone always wanted to be free, that's why Body Positive was," he declares. Weight loss in body positive There have been major changes in body positive in recent years. The post-pandemic period and weight loss pens are among these factors. Another point that experts highlight is the spread of anti-diversity discourse. On the catwalks, a size inclusion report by Vogue Business, which analyzed the main spring and summer shows this year, showed that the standard size, from 34 to 40 in Brazil, corresponded to 97.1% of the looks. The medium size (between 42 and 48 in Brazil) corresponded to 2%, while only 0.9% of clothes were plus size (above 46). The report showed that this is one of the worst inclusion rates in recent years, slightly higher than last year's survey – which had 2% medium size and 0.3% plus size. In 2023, there was more inclusion on the catwalks: around 4.4% of looks were medium or large. Vogue mentions that one of the factors for this limited inclusion on the catwalks is a cultural change in the last two years, marked by the strengthening of conservatism. This stance is related to the speech adopted by American President Donald Trump, points out influencer Dani Rudz, 50, who provides diversity services for different companies. "As soon as Trump took office, he worked hard to withdraw funds to support political positions regarding diversity in companies, be it body, disability, racial, whatever. And this affected international companies based in Brazil", says Dani. "And this weakened the diversity discourse. More and more companies stopped sponsoring these actions", the