Once, a tub of popcorn was just a tub of popcorn. Now, “collectible concession vessels” could make one chain more than $100 million.
Movie Theaters Embrace the Bewilderingly Lucrative Business of Buckets
Once, a tub of popcorn was just a tub of popcorn. Now, “collectible concession vessels” could make one chain more than $100 million.
Source: The New York Times
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