Jovi X300 Ultra with the cover, the grip and one of the zoom lenses Henrique Martin/g1 The Chinese manufacturer Jovi launches this Tuesday (4) its first high-end cell phone in Brazil, the X300 Ultra model. The device comes with a photography kit that resembles professional camera models and will be sold for R$20,000. Closer competitors, such as the iPhone 17 Pro, the Oppo Find X9 Pro and the Samsung Galaxy S26 Ultra, cost between R$9,000 and R$14,000, in prices consulted at the beginning of August. The Buying Guide had prior access to the device and tells us what our first impressions of the smartphone are. Jovi X300 Ultra cell phone seen from the front Henrique Martin/g1 There are four lenses on the rear: two with 200 megapixels of resolution (main and telephoto with 3.7x zoom) and one with 50 MP (wide angle). The fourth lens does not take photographs: it is just a sensor to help adjust the colors of the images. The equipment also has a VS1+ chip, dedicated to photo processing. Jovi X300 Ultra seen from behind Henrique Martin/g1 In addition to the camera, another highlight of the X300 Ultra is the package of accessories included in the product box: Two telephoto extenders, one 200 mm (equivalent to 2.35x optical zoom), and one 400 mm (4.7x). It's like a miniature version of the lenses used in professional cameras. A protective aluminum cover with support to fit lenses or filters. A grip with a shutter release, which also has an extra battery (2,300 mAh) to power the phone. Carrying handle, rings for attaching filters and tripod support to the lenses. Jovi X300 Ultra 100W wired charger and all its accessories Disclosure Competitors like the Oppo Find In technical specifications, the X300 Ultra uses a latest generation Qualcomm Snapdragon 8 Elite Gen 5 processor, has 512 GB of internal storage and 16 GB of RAM. The battery uses silicon-carbon technology and has a capacity of 6,600 mAh. What it's like to use the Jovi X300 Ultra The Jovi X300 Ultra is a heavy-duty smartphone model and is quite heavy (237 g) without accessories. An iPhone 17 weighs 177 grams, for comparison. Then, you fit the aluminum cover, the handle (also called “grip”), the 400 mm lens and the whole thing weighs 638 grams. It's heavy. To help, at least, it has a strap to hang it around your neck – and make the device look like a professional camera. If you've ever attached a lens to a professional camera, the mechanism is very similar for attaching and releasing. Just screw the lens holder onto the front of the case and place the 200mm or 400mm lens there. When taking photos, you can go very far without using digital zoom, like the view of Avenida Paulista on the distant horizon. View of São Paulo through the 400 mm lens of the Jovi X300 Ultra Henrique Martin/g1 But, opening the angle a little, you can see that we are very far from Paulista. View of São Paulo from the Jovi X300 Ultra Henrique Martin/g1 It is between 7 and 9 km from the location of the photo to where the camera reaches. You can see that Paulista is there small, seen through the wide-angle lens, a little above the canopy of the tree in the center. View of São Paulo using the Jovi X300 Ultra in a wide-angle lens. Henrique Martin/g1 The interesting thing about having a long and distant zoom with lenses is that it is possible to completely dispense with the use of digital zoom on the camera. With the same 400 mm lens in night mode – and a good support for the camera – it is possible to explore more professional photographer mode in scenes with buildings in the background. Photo in night mode taken with the Jovi It is very interesting for taking photos in portrait mode, as in the image below, blurring the background a lot. Portrait mode photo taken on the Jovi X300 Ultra Henrique Martin/g1 Or take photos of food up close – without needing additional lenses, just with your cell phone camera. Photo in food mode taken with the Jovi X300 Ultra Henrique Martin/g1 cell phone Even photos in night mode, in a controlled environment (indoors), look great. Photo in night mode taken with the Jovi It's something that competitors call "artificial intelligence", but it ends up being an algorithmic adjustment of how each manufacturer sees the ideal photo should be. The photographs taken with the X300 Ultra were excellent and with colors similar to the real ones. After a quick edit in the image gallery, in automatic mode, the image may even look like it was taken by a professional camera and edited by an expert, but the device only adjusted the basics (colors, brightness and contrast). See the example below for the before and after. Cat in portrait taken with the Jovi Not only because of the price, but because it is a device aimed at a niche audience – interested in high-performance mobile photography. There are cheaper alternatives (as far as possible) from Apple, Motorola, Oppo and Samsung that will produce incredible photos, for professionals or amateurs. The only difference is that competitors don't have a kit as complete (even exaggerated) as Jovi's. Price and availability In addition to the R$20,000 X300 Ultra, Jovi also launches the X300 FE (Fashion Edition) model, a more affordable version. It's a smarter smartphone