Creator of 'Passinho do Jamal' enters a new phase and tries to monetize viral Disclosure Creator of Passinho do Jamal, 25-year-old Romero Júnior from Recife has begun a new phase of his career. He released his first song as a singer and closed a deal to include dancing in Fortnite, in an attempt to transform the repercussions on the networks into new sources of income. The career change comes amid debates about dance recognition and authorship (find out more at the end of the article). ???? Dancer turned singer Until then only known for his choreography, Romero now wants to be recognized as a singer as well. The debut took place with "Quadrilha do Jamal", released at the beginning of June in partnership with MC Harpa and producer JS Mão de Ouro, known for work with artists such as Pedro Sampaio, Pabllo Vittar and Xand Avião. Passinho do Jamal was created in Recife and went viral on social media Reproduction/Instagram "Jamal is experiencing a new phase in his career. He is receiving more recognition globally than ever with players from Cape Verde and Morocco doing his step in the World Cup", says the producer.
Jamal, from 'passinho', debuts as a singer and arrives at Fortnite: 'Living a new phase'
Creator of 'Passinho do Jamal' enters a new phase and tries to monetize viral Disclosure Creator of Passinho do Jamal, 25-year-old Romero Júnior from Recife has begun a new phase of his career. He released his first...
For MC Harpa, there was a lack of music that officially represented the success of the choreography, marked by the alternation of hands in movements that go up and down towards the chest. "We thought it was necessary to make an official song sung by the creator of Passinho do Jamal. There wasn't one before. People did the dance to the sound of some cheesy funk", says the singer. JS believes that the track opens up a new income possibility for Romero. "Now it will become another way to make money with his name and talent. What he should have done from the beginning." Romero is part of the famous Jamal Troop, formed by É o Chapa, Gatinho BGD and É o Gato Doido. Leading the strategy for the new phase of the group's career, JS Mão de Ouro states that other releases are already being prepared. Creator of 'Passinho do Jamal' vents about lack of visibility: 'I suffer prejudice' Passinho do Jamal: discover the dance that went viral and won over Ivete Sangalo, João Gomes and other celebrities ?Passinho invades Fortnite Another bet to expand the presence of Passinho do Jamal was the arrival of the choreography in Fortnite, one of the most popular games in the world. According to producer Manoel Mattos, who works with Jamal, Epic Games approached the team to facilitate the agreement, concluded after around three months of negotiations.
? Recognition x erasure The new phase of Romero's career coincides with the moment in which his name returned to the center of debates during the World Cup. At the time, international vehicles mistakenly identified Brazilian influencer Arthur Reis as the creator of Passinho do Jamal after he appeared alongside American streamer Speed. Ivete Sangalo, Adriane Galisteu and João Gomes dance Jamal's step Reproduction/Social Networks The episode generated a strong repercussion on social media. One of the most shared posts was published by content creator and activist Flora Rodrigues, who questioned why the true author of the dance remained without international recognition even after the global success of passinho.
For JS Mão de Ouro, however, this "hype" that the passinho is receiving can still be converted into lasting professional opportunities. "I don't think he completely missed the opportunity to monetize. He's taking advantage of this moment of success in his own way. He's a smart guy, but he needs to have people at his side giving him direction", he concludes.
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