Google and MJ sign agreement to restrict advertisements for financial services and products to prevent digital fraud

The agreement was signed with the National Consumer Secretariat (Senacon) and the National Secretariat for Digital Rights (Sedigi), linked to the Ministry of Justice. READ ALSO: Government establishes new rules for big techs to operate in Brazil; see main points The partnership aims to ensure the voluntary implementation of security, transparency and verification measures for advertisers of financial products and services, "aimed at reducing digital fraud and protecting consumers". The agreement established between Google and the ministry provides that the verification of advertisers can be carried out directly by the platform or by third parties, "using reliable identity verification methodologies to confirm the legal existence of the natural or legal person responsible for the advertising account". The text further establishes that Google will take measures to apply appropriate system controls to restrict the display of paid advertisements for financial products or services. ? Marco Civil da Internet The decree that updates the Marco Civil da Internet regulations establishes rights and duties for the use of the internet in Brazil and was signed by President Luiz Inácio Lula da Silva (PT) in May this year. In June 2025, the plenary session of the Federal Supreme Court (STF) declared partially unconstitutional an article from the Marco Civil da Internet which stated that platforms could only be held civilly liable for content produced by third parties if they failed to comply with a court order to remove content. Person using cell phone Reproduction/ RBS TV The Supreme Court established that networks can be held civilly liable in two situations, even when they have not failed to comply with a court order: ?? 1. In the case of serious crimes, when they present "systemic failures" in their duty of care. The STF listed seven groups of crimes considered serious that require immediate removal of content by the networks themselves: terrorism, instigation of mutilation or suicide, coup d'état and attacks on democracy, racism, homophobia and crimes against women and children; ?? 2. In the case of crimes in general, when they receive a request to remove content (notification) and fail to remove it. In November 2025, the STF published the ruling on this decision. Since then, it has been in force, but there is no way to enforce it. According to the government, what the new decree does is create mechanisms for this decision to be applied in practice. ? The decree establishes that platforms must: remove content after notification in the case of illicit acts, without the need for a court order; inform users about their actions and allow challenges. In practice, there must be a channel that allows reporting, informs the person who produced the content and allows them to appeal. The platform will analyze the case as if it were a “due legal process”; avoid scam and fraud advertisements — such as visibly fraudulent promotions or advertisements for illegal products, such as "gatonet" (pirate cable TV service); save publication data so that criminals are eventually punished in future legal proceedings; save publication data so that consumers harmed by false advertisements or illegal products can take action against those responsible. ? The decree must expressly protect criticism, parody, satire, informative content (news), religious expression and freedom of belief.