Eisen Rock Station Stage Credit: Divulgação João Rock In addition to the more than 30 artists distributed across five stages over more than 12 hours of music, João Rock 2026, which will be held on August 1st, at the Permanent Exhibition Park, in Ribeirão Preto, expands the public's experience with a series of activations distributed across different spaces of the festival. In partnership with sponsors and supporters, the event brings together sporting attractions, artistic interventions, interactive experiences, social spaces and environmental awareness initiatives that complement the musical program throughout the day. Music, sport and interactive experiences Eisenbahn welcomes the public with a zipline and draft beer, in addition to the Eisen Rock Station stage, where the brand selected, together with consumers, new names in national rock. This year, Rancore, Dupoint, Drenna, Alexia, Giovanna Moraes and Jambu will visit the space. Banco do Brasil brings programming to João Rock that combines entertainment, technology, exclusive benefits and sustainability. Among the activations are a Ferris wheel, a skate park and a free jump tower that simulates a jump over the audience. Customers with BB Visa Cards will have access to benefits such as a personalized festival card, 10% discount at the official store and an exclusive mezzanine to watch the shows more comfortably, offering space for rest, cell phone recharging and massage. The experience also includes the creation of personalized digital posters with artificial intelligence, transforming the public into the protagonist of an album cover, as well as a sustainable action that reuses unused bank cards to produce musical instrument reeds. Jack Daniel's chose the festival to launch its new label, Jack Daniel's Blackberry, with an exclusive activation where the public will be able to try drinks with the product. The action will also feature a DJ performance, themed balloons and bars distributed throughout the event. O Boticário promotes an experience with the Malbec and Floratta lines, with fragrance testing, games and space for photos. Roda Gigante Credit: João Rock Disclosure Art, leisure and living spaces The program also includes a live painting action promoted by Colorgin. Throughout the day, a graffiti artist will create four versions of Chameleon, João Rock's official mascot. The public will be able to participate in the creative process, suggesting ideas, voting on painting elements and following the construction of the works. For those looking for a break between shows, Smoking will have a decompression area equipped with sun loungers and distribution of gifts. With a large structure installed in front of the Brazil stage, 51 ICE will be present at the festival with a meeting hub that will bring together a bar, rest areas, Instagrammable spaces with digital and printed photos, vinyl DJing sessions with a set list of Brazilians and gamification activations that will guarantee exclusive gifts for participants. The public will also be treated to free tasting waves of 51 ICE Zero Três Limões. Waves of hydration with 51 ICE Zero happen at specific times and places, inside and outside the brand's structure. Unaerp will provide a free point with 12 totems with ten cabins each for charging cell phones, as well as rest areas. At Camarote Eisen, Açúcar Guarani will offer a cotton candy cart to guests and, on the dance floor, will promote the distribution of exclusive gifts. In addition to the experiences promoted by sponsors and supporters, João Rock will feature attractions distributed across different spaces, such as the Yoga Space, hammocks, inflatables and official mascots, expanding leisure and rest options throughout the day. Socio-environmental guidelines Actions aimed at raising environmental awareness are also part of the program. Greenpeace will bring an inflatable igloo to the festival that will show the documentary "Juruá: Soluções da Floresta", in addition to promoting environmental education activities and distributing gifts. Other sponsors João Rock 2026 has other sponsors and supporters, with specific actions, such as Lagunitas, Guaraná Antártica, TRYP by Wyndham Nacional Inn, Levity and PETRONAS, which will open its first gas station in Ribeirão Preto in August. How to participate? See the guidelines on João Rock's social networks: @festivaljoaorock. Schedule João Rock 2026 Date: August 1st (Saturday) Location: Permanent Exhibition Park – Ribeirão Preto Tickets sold out