From 70 cm pizza with 40 pieces to a flavor inspired by 'Matilda': pizzerias focus on unusual creations

Giant pizza with up to 40 pieces attracts attention in Bauru (SP) Dough, cheese, tomato sauce and a drizzle of olive oil. For many people, this is the perfect combination for a beautiful pizza. For others, the more creativity, the better. In the interior of São Paulo, pizzerias have been betting on the unusual to win over customers and give that "Brazilian way" to the traditional dish of Italian origin. ? Join the g1 Bauru and Marília channel on WhatsApp. On the menu, there is a 70-centimeter pizza divided into 40 pieces, a flavor inspired by the famous cake from the film "Matilda", versions inspired by animation characters, cone-shaped pizza and even fried pizza. READ ALSO: 2D burger restaurant in the interior of SP is featured in national awards Snack from Bauru and Zé do Skinão: find out how the intangible heritage sandwich became famous Pizza chef father fulfills his daughter's wish and creates flavors inspired by 'Inside Out' In celebration of Pizza Day, celebrated this Friday (10), g1 spoke with pizzeria owners from Bauru (SP) who turned creativity into the main ingredient. 70 cm and up to 40 pieces One of the most impressive versions is the 70 cm divided pizza, served in up to 40 pieces. The owner of the restaurant, located in Vila Industrial, says that the idea came about after a trip. "We saw it on a trip and found it interesting. As every store has a difference, this is ours", says Eliane Rodrigues Nascimento. Pizza is 70 cm in size, divided into 40 pieces and can have up to four flavors Personal archive With up to four flavors on the same pizza, the idea is to bring together families and groups of friends. "[The pizzas] are great for meetings," he adds. Before putting it on the menu, the team carried out several tests to check whether the size would work in practice. After receiving the first customers, they understood that the 70 cm size was in demand. “It was a success,” says the owner. From screen to table Another pizzeria decided to transform films and series into flavors. The so-called "seasonal pizzas" are available for a limited time and tend to arouse customer curiosity. One of the biggest hits was the pizza inspired by the famous chocolate cake from the film "Matilda" (1996), in reference to the scene in which one of the students is forced by the school principal to eat the entire sweet. Pizzeria created pizza flavor inspired by famous cake from the film 'Matilda' Personal archive | Reproduction/Sony Pictures Adapting to the taste of its customers, the establishment brought a version of this moment with hazelnut cream, the original recipe for the cake dough, chocolate ganache and sprinkles. According to manager Marcos Hamaguti, the combination usually surprises those who try it. "Customers really like it. With some flavors they may be a little apprehensive as they have never seen anything like this on a pizza, but as soon as they try it, their perception of this crazy flavor changes", he comments. Another creation was inspired by the character Tristeza, from the animation "Inside Out". The sweet pizza had ingredients such as blue ice cream and white marshmallow after a request from the manager's daughter. "Those who order these pizzas are usually looking for a different experience, either out of curiosity or because they already know our special flavors", he comments. Pizzeria manager father created the flavor inspired by the character Tristeza at his daughter's request in Bauru (SP) Reproduction/Instagram Cone-shaped And not all pizza needs to be round. At the open-air markets in Bauru, one of the attractions is the pizza cone. Entrepreneur Pedro Bonaldo, known as Alf, started selling the product in 2023 with practicality in mind. "The idea came up to participate in the fairs and allow people to eat while walking", he reveals. According to him, the format also awakens nostalgia. "It's a nostalgia that takes us back to the early 2000s, a time when this product was all the rage," he says. The day before sales, Alf leaves the pizzas pre-baked and the flavors already assembled. When it arrives at the fairs and the customer places the order, the product is finished immediately. Owner makes pizza in a cone for street markets Personal archive How about fries? But it's not just the cone that has been successful due to the "Brazilian" way of serving the dish. Another different bet is the fried pizza. According to the restaurant owner, there are no secrets. The pizza is made open (as is the case with regular preparation), then it is stuffed and, finally, closed and fried. According to owner Gabriel Ferreira, the result is surprising. "Frying absorbs little fat (less than 4%) and drying it is also special, leaving the pizza with an irresistible crunch", he reveals. With sales in Bauru, Piratininga (SP) and Agudos (SP), the location's desire is to become a reference in the region. "We hope to be known by everyone in a few years and become a tradition in the cities," he says. Fried pizza goes viral on social media Personal archive