FATHER'S DAY - Acipi's intention is to boost local retail and celebrate the essence of the father figure Credit: Disclosure. With the aim of moving commercial corridors and valuing the fatherly figure in Father's Day celebrations, the Commercial and Industrial Association of Piracicaba (Acipi) promotes, between the 5th and 7th of August, the special action “Piracicaba celebrates: father in its essence”, leading an itinerant activation with free distribution of exclusive gifts in the Center, Vila Rezende, Paulista, Dois Córregos and Santa Terezinha. The chosen gift reflects the campaign concept. It is an aromatic essence for cars, the popular “cheirinho”, designed to symbolize that, although each parent has their own unique way, they all share the same essence of care, affection and presence. The item can be used in vehicles, offices or other environments, reinforcing this emotional connection in everyday life. On August 5th (next Wednesday), the action will be held in Santa Terezinha, at 10 am, and on Rua Governador Pedro de Toledo, at 4 pm. On August 6th (Thursday), the activation will take place on Avenida Dois Córregos, at 10 am. On August 7th (Friday), distribution will take place in Paulista, at 10 am, and on Avenida Rui Barbosa- Vila Rezende, at 4 pm. Distribution will be free, respecting the available stock limit. FATHER'S DAY - The "Piracicaba celebrates: father in its essence" campaign will distribute gifts in commercial corridors Credit: Disclosure. The action is part of Acipi's campaign calendar, which adopts the motto “Piracicaba Celebrates” on strategic retail dates, connecting consumers and merchants in experiences to stimulate the city's economic movement. For the president of Acipi, Mauricio Benato, the initiative reinforces the entity's commitment to strengthening local commerce and valuing human relationships. "More than a promotional action, we are talking about connection. We want to value the father figure and, at the same time, be close to Piracicaba's commerce", comments Mauricio Benato. SERVICE: Acipi Campaign - Piracicaba celebrates: father in his essence. Free distribution of aromatic essence for cars, the popular “cheirinho” August 5th (Wednesday) - Santa Terezinha - 10am - Rua Governador Pedro de Toledo - 4pm August 6th (Thursday) - Dois Córregos - 10am August 7th (Friday) - Paulista - 10am - Vila Rezende - 4pm