Vasco announces bookmaker as master sponsor until the end of 2027

Cruzmaltino has the brand on his shirt in this Saturday's match (25), against Mirassol, at 8:30 pm, in São Januário, for the 20th round of the Brasileirão.

Vasco did not inform the sponsorship values. The agreement runs until the end of 2027 and there is a renewal clause for another year.

Club president, Pedrino spoke about the arrival of the new sponsor. Pedrinho made a statement to Vasco TV.

We were looking for a great partner, a solid and international brand, who would share our reconstruction project. We found a company with credibility, capable of strengthening our shirt and, mainly, of building actions that bring the club even closer to the fans. It goes far beyond a brand printed on the uniform. The objective is to reap great rewards and strengthen Vasco in men's and women's football and also in infrastructure. Pedrinho, president of Vasco

Sportingbet will also print the shirt of Vasco's women's team. However, in this modality Vasco will only debut the shirt with the new sponsor in August.

"GAMEIFICATION" OF SPONSORSHIP

In an official press release, Vasco informs that the partnership provides for a new fan engagement strategy. There will be the launch of a platform where Vasco residents will be invited to "complete a series of missions within a gamified journey", says the company's information.

As goals are collectively achieved, new benefits and investments are unlocked for the club. The "gamification" strategy is the use of game elements such as points and rewards.

The club informs that in the first mission, Vasco fans must choose the team as their "heart club" on the Sportingbet platform. If the goal is reached, the Training Center will be improved.

The "gamified" fan engagement generates results for Vasco. According to Antonio Forjaz, director of Sportingbet in Latin America, the initiative "represents a new way of seeing sports sponsorship".

Shirt sponsorship is much more complex than just putting a name on the uniform. What really generates value is everything we can build together with the club. We developed a program that returns benefits to the fans and, at the same time, helps Vasco to evolve. We want to create an unprecedented model for activating a master sponsor, in which fan engagement directly contributes to the club's structural improvements. Antonio Forjaz, director of Sportingbet

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