Wine glass wavebreakmedia_micro/freepik The drop in the purchasing power of the lower-middle class caused a 9% reduction in the volume of lower-priced imported wines, according to a survey by consultancy firm Ideal.BI. On the other hand, the sector began to invest in premium brands, with greater added value. They represented a third of all revenue generated by purchases from abroad in the first quarter and reached the highest average price in the last 10 years: US$31.2 per 9-liter box. ?? Do you have any reporting suggestions? Send it to g1 According to the survey, the national market moved R$4.18 billion and reached an unprecedented level of supply, with 10.22 million boxes, an increase of 12% in volume compared to the first quarter of last year. This record was driven by the sector's expectations regarding the entry into force of the Free Trade Agreement between the European Union and Mercosur.
Cheaper imported wines lose ground with inflation, while premium labels advance
Wine glass wavebreakmedia_micro/freepik The drop in the purchasing power of the lower-middle class caused a 9% reduction in the volume of lower-priced imported wines, according to a survey by consultancy firm Ideal.BI....
South America recorded its highest historical share in the volume of shipments to Brazil, representing 65% of the total. Uruguay was the country that most expanded supply to the Brazilian market, with an increase of 44%. Next comes Argentina, with growth of 16%. The sparkling wine sector saw a 9% increase in volume, despite a 24% drop in imports. The retraction was mainly driven by Spanish shipments, which fell 57%. For Felipe Galtaroça, CEO of Ideal.BI, the record volume is also a consequence of the recovery of imported red wines. After two years of consecutive declines, they gained 2 percentage points of market share and now account for 70% of total revenue. Meanwhile, the share of rosé wines fell to 5%. Whites maintained a 25% share of revenue. Despite unprecedented supply numbers, wine consumption remained practically stable at the beginning of 2026, with growth of 1.2%. Sparkling wines fell 1.4%. According to the report, the Brazilian wine market should end 2026 with the production of 56.8 million cases, an increase of 6.9% compared to 2025. Sparkling wines should reach more than 4 million cases. READ ALSO 'We changed the route': agricultural producers are already looking for new markets after Trump's tariffs US sugar consumers ask the government to allow more imports with reduced tariffs Food prices: what became more expensive and what became cheaper in the 1st half
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