Public Ministry sues Virginia Fonseca and Blaze and asks for R$ 120 million

The action was filed with the TJDFT (Court of Justice of the Federal District and Territories) after an investigation that began in 2023, when, according to the MP, Blaze was still operating without federal authorization. The agency claims to have received complaints from consumers about withheld amounts, blocking of accounts and difficulties in redeeming deposits, in addition to gathering a report with more than 42 thousand complaints registered against the platform.

Among the facts highlighted is a publication made by Virginia during the 2026 World Cup. According to the Public Ministry, the influencer shared in Instagram stories a bet on Cape Verde's victory over Argentina without clearly identifying that it was advertising. For promoters, the post simulated a spontaneous recommendation and could induce followers to bet. The action also claims that Virginia would have received a commission equivalent to 30% of the losses of users attracted by the campaign.

"Blaze's conduct, in co-authorship with Virginia Fonseca, and other agents in its business ecosystem, is not limited to specific illicit acts, but structures predatory engineering to exploit cognitive vulnerabilities on a massive scale, generating systemic negative externalities", states an excerpt from the action.

The MP estimates that Blaze generates around R$600 million per year in gross revenue from games. The lawsuit also cites an investigation by the Mato Grosso Civil Police that concluded that the company used influencers and celebrities to attract consumers with promises of quick wins. According to the action, MPDFT employees created accounts on the platform to monitor the operator's advertising campaigns and marketing strategies.

In addition to compensation, the Public Ministry asks that Virginia and Blaze finance educational campaigns about the risks of betting, over-indebtedness and gambling. It also requests that the influencer immediately remove content from social networks that promises unrealistic profits, encourages betting on specific sporting events or uses disguised advertising in personal publications. In case of non-compliance, the agency asks for a daily fine of R$500,000.

In a note released by the MPDFT, prosecutor Paulo Binicheski stated that the action seeks to address a problem that goes beyond irregular advertising. "We are facing a public health problem related to gambling disorder, which has caused serious financial and social losses. The dissemination of betting by influencers, associated with the false perception of easy gains and the minimization of risks, can encourage compulsive behavior and contribute to million-dollar losses borne by consumers", he stated.

Virginia had already been targeted by the CPI das Bets. In 2025, the commission's rapporteur, senator Soraya Thronicke (Podemos-MS), called for the influencer to be indicted for the crimes of embezzlement and false advertising. At the time, the defense said they had received the request with "surprise and astonishment" and stated that the influencer had always acted within the law.

When contacted by the report, Virginia's defense informed that they learned about the action through the press and that they will present their statement in the process. The lawyers deny any illicit activity or collusion with Blaze and say they trust that the unfoundedness of the requests will be demonstrated to the Court.

Foggo Entertainment Ltda., responsible for Blaze's operation in Brazil, stated that it has not yet been formally summoned. The company stated that it acts in accordance with the legislation and said that it will provide the necessary clarifications as soon as it receives official notification.

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