Presentation of the study “The Impact of Artificial Intelligence on the Creator Economy” by Hotmart g1 Hotmart reported this Monday (6) that it is promoting an organizational restructuring that will result in the dismissal of approximately 10% of the group's employees. ?? Do you have any reporting suggestions? Send it to g1 In a statement, the company stated that the measure is part of a strategic decision to accelerate its expansion and concentrate resources in areas considered priorities for the future of the company and the so-called Creator Economy. "This restructuring reflects a strategic decision to accelerate the company's expansion, concentrating resources and energy on the main fronts aligned with our future vision of the Creator Economy", informed the company. Hotmart did not disclose the exact number of workers affected by the measure nor did it detail which areas were affected by the layoffs.
Hotmart lays off and fires around 10% of employees in restructuring
Presentation of the study “The Impact of Artificial Intelligence on the Creator Economy” by Hotmart g1 Hotmart reported this Monday (6) that it is promoting an organizational restructuring that will result in the...
According to the company, dismissed professionals will receive an additional termination package, adapted according to the region in which they work, in addition to all the rights provided for in labor legislation. "Each person who is leaving played a real role in the journey that got us here, and we recognize the impact of this decision on them," the company said. Also according to Hotmart, the focus at this time is to ensure that the process occurs responsibly and to offer support to workers during the transition. Despite the reduction in staff, the company states that it continues on a growth trajectory. "Hotmart continues to be a global leader in its sector, profitable and with consistent growth year after year — and it is this growth that the decision seeks to further accelerate", says the note. The company also stated that its commitment, at this moment, is to the people impacted by the decision and that the process will be conducted "with the seriousness and responsibility that it demands". In addition to the company's official statement, professionals who claim to have been fired began to share reports on social media, mainly on LinkedIn. In the publications, workers report that they were impacted by the restructuring, thank them for their time at the company and say they are looking for new opportunities in the market. The posts began to appear throughout this Monday (6), a few hours after Hotmart announced the restructuring. g1 also contacted the union that represents the category to obtain more information about the layoffs, such as the number of workers affected, the areas affected and the monitoring provided to terminated employees. Until the last update of this report, no response had been received. Microsoft also lays off Microsoft announced this Monday (6) that it will lay off around 4,800 employees, equivalent to approximately 2.1% of its workforce. The cuts will mainly hit the division responsible for Xbox, wrote Amy Coleman, Microsoft's human resources director, in an email to employees. "We are aligning our investment, people and energy with our business priorities. Today's changes primarily impact our Commercial and Xbox organizations," he wrote. Microsoft had around 220,000 employees before the cuts, according to the news portal Business Insider. It is not yet known whether the layoffs will affect employees in Brazil. g1 contacted the company, which only shared Amy Coleman's statement. In the text, Coleman stated that the fired employees will not be replaced by artificial intelligence, but did not say whether the cuts are related to the company's investments in this technology. In recent months, several companies have announced layoffs to prioritize investments in AI. "What is true is that AI is changing the way work is done. Some of the tasks we do every day can now be automated, and that means we all need to keep learning, developing new skills and adapting as work evolves," said the executive. It is worth remembering that, in April this year, Microsoft announced its first voluntary dismissal plan (PDV) in the United States for around 9 thousand employees. The POS was aimed at older employees, whose combined age and length of service reaches 70 years or more. See the full note from Hotmart "Today, July 6th, we inform you that Hotmart is carrying out an organizational restructuring, which results in a reduction of approximately 10% of the group. Each person who is leaving played a real role in the trajectory that brought us here, and we recognize the impact of this decision for them. An additional severance package, located by region, in addition to the rights provided by law, is being offered to support these people during the transition. This restructuring reflects a strategic decision to accelerate the expansion of the company, concentrating resources and energy on the main fronts aligned with our future vision of the Creator Economy. Hotmart continues to be a global leader in its sector, profitable and with consistent growth year after year — and it is this growth that the decision seeks to further accelerate.
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