The challenges of private selling and the benefits of negotiating with specialized support from Classificarros. Credit: Disclosure Classificarros The used vehicle market in Brazil is experiencing a historic moment. In 2025, the sector moved 18.5 million units sold — the highest volume ever recorded in the country, a jump of 17.3% compared to 2024. Automotive credit also broke a record, with 7.3 million financing approved, the best performance since 2012. But the heating up of the market brought a side effect that worries those on the other side of the counter: the growing sophistication of fraud involving the purchase and sale of automobiles. For those who decide to sell their car privately — hoping to obtain a value closer to the FIPE Table than that offered in a dealer exchange — the current scenario imposes an uncomfortable choice. On the one hand, the valuation of traditional stores is usually considerably lower than the market value. On the other hand, direct selling exposes the owner to a routine of wear and tear: proposals that are much lower than expected, interested parties who insist on unwanted exchanges, negotiations abandoned without justification and, in the worst case scenario, contact with scammers disguised as buyers. When the buyer is not who he appears to be One of the most recurrent schemes is the so-called false intermediary scam: criminals clone real advertisements, offer the same vehicle for below market prices, pose as intermediaries in the negotiation, block direct contact between the owner and the real buyer, receive payment and disappear — leaving the real seller at a loss and with no response. Property security experts also point out a behavioral pattern that usually precedes the scam: excessive pressure. Scam buyers simulate extreme urgency to force the closure of the business and inhibit any security checks — such as visits in public and poorly lit environments, or the premature request for personal documents and blank DUT. The scale of the problem became evident in March 2026, when the Civil Police of São Paulo dismantled the so-called Operation Axis, a criminal organization that moved R$129 million through 139 bank accounts, using "oranges" to formalize financing for high-end vehicles with no intention of payment. Between 2020 and 2025, the scheme tracked 278 vehicles, totaling more than R$22.6 million in assets — a portrait of the level of organization that automotive crime has already reached in the country. Image illustrates the challenges of private sales and the benefits of negotiating with specialized support from Classificarros. Credit: Disclosure Classificarros The answer: combining the profitability of private sales with the security of corporate negotiations Given this scenario, a model that seeks to resolve precisely this impasse is gaining ground: neither unprotected private sales nor the outdated evaluation of traditional stores. It is this gap that Direct, an exclusive private vehicle sales service, created by Classificarros, proposes to fill. With more than 18 years of experience in the Campinas (SP) market, Classificarros operates as an automotive business center specializing in consultancy, purchase, sale and exchange of used cars. Direct was designed so that the owner maintains control over the price of his vehicle — seeking values ??that can reach or exceed the FIPE Table indexes — while delegating to the specialized team all the parts that most expose the seller to risks: professional advertising in showcases and marketplaces in the sector, screening of proposals to rule out speculative or suspicious interested parties, and in-person presentations that take place exclusively in the physical infrastructure of the store — a neutral and safe environment for both parties. While the sales process progresses, the owner continues to use the car normally, without giving up the routine until the transaction is documented. Since its creation in 2018, Direct has enabled the negotiation of more than 4,600 vehicles, currently maintaining a portfolio of more than 100 exclusively pre-owned vehicles and an average of 50 negotiations completed per month. There is even a history of sales closed in less than 18 hours — a liquidity speed that is difficult to achieve in a private negotiation without specialized support. I Image illustrates the challenges of private sales and the benefits of negotiating with specialized support from Classificarros. Credit: Divulgação Classificarros Professionalization as a path The sectoral report that supports this report is conclusive: trust between the parties continues to be important, but is no longer sufficient. Given the sophistication of million-dollar schemes such as Operation Axis, technical validation and professional intermediation have become an essential part of any secure negotiation. For those who want to sell their car at fair value without giving up peace of mind, relying on a structure that was created with this balance in mind — between profitability and safety — is no longer a differentiator and has increasingly become the recommended path. Do you want to sell your vehicle at the price it deserves, without compromising on safety? Get to know Classificarros Direct and discover how to negotiate your car with exclusivity, professionalism and total peace of mind.
Selling the car without risks and at a fair price worries Campinas owners
The challenges of private selling and the benefits of negotiating with specialized support from Classificarros. Credit: Disclosure Classificarros The used vehicle market in Brazil is experiencing a historic moment. In...
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