Opening of São João de Natal Natal City Hall/Reproduction São João de Natal in 2026 generated a financial return of R$5.63 for every R$1 invested by the city hall. The event brought together an estimated audience of 938.5 thousand people and generated approximately R$112.6 million in the local economy. The data are from a survey by the State University of Rio Grande do Norte (Uern). The survey, entitled "Visitor Profile of São João de Natal 2026", was carried out through the Potiguar Tourism Observatory (Opotur). According to the study, direct public spending was mainly concentrated in the food, transport and beverage sectors. ? Click here to follow the g1 RN channel on WhatsApp The survey showed that 87.7% of attendees were residents of Natal. The event also registered the presence of visitors from other municipalities in Rio Grande do Norte and different states in the country. The majority of those interviewed evaluated the party positively, stated that they would recommend the program to family and friends, and expressed interest in returning in future editions. The mayor of Natal, Paulinho Freire, highlighted the impact of the event on the city. "The numbers show that investing in culture is also investing in people and the economy. São João moves different sectors, generates job and income opportunities and attracts visitors to Natal", he stated. For the municipal secretary of Culture, Iracy Azevedo, the party benefited the local production chain. "The data shows that São João attracted traders, entrepreneurs, informal workers and the entire chain linked to tourism, culture and services", he said. The coordinator of Opotur, professor Sidcley Alegrini, explained that the objective of the study is to help organize future events. "The production of the study sought to transform the data collected into information capable of supporting the planning of the next editions of São João de Natal, the formulation of public policies and decision-making by managers, companies and institutions linked to tourism", he declared.