Mentoring from Charão helps companies protect profits in Tax Reform Charão Tax Tax Reform already requires decisions from companies. More than following the new rules, business owners and managers need to understand how the changes could affect profits, pricing, margins and the competitiveness of the business. To support this preparation, Charão Tributário developed the Tax Reform Mentoring, aimed at companies that wish to anticipate risks and conduct the seven years of transition with more clarity, security and strategy. In mentoring, entrepreneurs and managers analyze real data from their own company alongside experts. The work seeks to identify possible impacts and guide the construction of strategies to protect prices, margins, operations and results. Analysis applied to the reality of each company The effects of the Tax Reform will not be the same for all businesses. Segment, tax regime, location, suppliers, customers, cost structure and operation characteristics can generate different scenarios. Therefore, Charão does not work with a generic orientation. Mentoring starts from the reality of each company to assess how changes may affect its commercial, financial, accounting and tax decisions. The proposal is to allow leadership to understand the possible scenarios before the impacts appear on the results. Thus, the entrepreneur stops just following the Tax Reform and starts preparing the company. The process also brings different areas of the business together. Management, finance, commercial, accounting, tax and technology need to be aligned, as the transition may require adjustments to processes, systems, contracts and strategies. Specialization in the tax reality of the North Charão is a specialist in Tax Reform applied to the Manaus Free Trade Zone and the Boa Vista Free Trade Area, regions that have tax and operational particularities that require specific analysis. Since 2024, the company has been studying Tax Reform directly in Brasília and São Paulo, following its evolution to transform legal changes into guidelines applicable to the reality of companies. With a strong presence in the northern region of the country, especially in Manaus, in Amazonas, and Boa Vista, in Roraima, and national recognition, Charão brings together technical knowledge, regional experience and proximity to businesspeople and managers. This specialization makes it possible to analyze the effects of the Reform considering not only the general rules, but also the incentives, credits and the specific characteristics of the operations carried out in the Manaus Free Trade Zone and the Free Trade Area. Data transformed into strategy Mentoring uses the Charão Methodology, which integrates specialized professionals, safe processes and technology. The method transforms data into information, knowledge and strategy to support business decisions. Proximity to businesspeople is also part of the process. The team seeks to understand how the company works, its challenges and its structure to present directions compatible with the reality of the business. The mentoring proposal is not just to explain the legislation, but to show how changes can affect each company and what decisions need to be made to preserve profits, margins and competitiveness. Interested businesspeople and managers can request a diagnostic meeting with the Charão Tributário team. At the meeting, the team learns about the company's scenario and presents how mentoring can support their preparation. Charão's message is direct: those who anticipate protect profits. Those who wait may pay the price.