US tariffs threaten honey exports and worry producers in Piauí Laudemir Müller, president of the Brazilian Export and Investment Promotion Agency (ApexBrasil), stated that Brazil's commercial strategy, at this moment, is not to abandon the North American market, but to expand the Brazilian presence in other destinations. "We don't want to lose the American market. We are working to increase our share of products that were exempt, but, at the same time, doing a strong job of diversification," he stated. During the Brazil-Korea Business Roundtable event, held this Tuesday (28), in São Paulo, Laudemir was asked about the Brazilian strategy to reduce dependence on specific markets, such as the North American. ?? Do you have any reporting suggestions? Send to g1 In addition to demonstrating optimism with the trade balance and future partnerships, he announced that the agency will launch, on August 11, a diversification plan aimed at sectors affected by tariffs imposed by the United States. President of ApexBrasil, Laudemir Müller (right), alongside Márcio Elias Rosa, Minister of Development, Industry, Commerce and Services (left), during the Brazil-Korea Business Roundtable event. Isabela Ortiz/g1 According to him, the initiative will bring together specific actions to expand the presence of Brazilian products in new markets, based on commercial intelligence studies carried out in partnership with sectoral entities and the productive sector. "On the 11th, in São Paulo, we will launch a diversification plan together with the business sectors. For each of the 43 sectors affected by the tariffs, we will point out what the priorities are and where we will invest to expand market diversification", he stated. ApexBrasil wants to reduce the concentration of exports Müller explained that the strategy is part of a broader movement by ApexBrasil to reduce the concentration of Brazilian exports and expand the country's presence in markets considered strategic. "This is what we will accelerate from now on: working to diversify our partners and our markets," he said. According to the agency's president, this process has already begun among companies that export to the United States. According to him, 72% of the 2,400 companies served by ApexBrasil that export to the American market have already started to operate in at least one additional market, as a way of reducing risks. Instability in international trade has led companies and governments to seek partners considered more predictable. China recognizes that Brazil is free from foot-and-mouth disease and suspends restrictions on the export of Brazilian beef Jornal Nacional/ Reproduction "This instability in international trade does not help companies. It makes everyone review who their partners are and work on diversification. Good partners, stable, reliable and capable of developing a long-term relationship", he said. Is South Korea the new goose that lays the golden eggs? When citing South Korea as an example of this strategy, Müller stated that the Asian country has relevant opportunities to expand Brazilian exports, especially in food, biofuels, critical minerals and technology. Today, Brazil accounts for around 1% of South Korean imports, despite Korea importing approximately US$600 billion per year. The president of ApexBrasil added that the Brazilian objective is to attract investments to develop the critical minerals chain in the country, instead of just exporting raw materials. "Brazil hopes to build the chain of critical and rare minerals here. For this, we mainly need international and market investment. Korea has technology, capital and demand, which makes this dialogue strategic," he stated.