First Ferrari Luce unit goes up for auction; electric sports car should exceed R$ 3.3 million

First unit of the Luce, Ferrari's controversial electric car, goes up for auction in the USA Disclosure / RM Sotheby's The first Ferrari Luce that left the production line will be auctioned in California, in the United States. The amount raised at the event will be transferred to a foundation focused on education initiatives, which will still be defined by the Ferrari Foundation. ? Click here to follow the g1 Carros channel on WhatsApp The auction house RM Sotheby's did not disclose an estimated price for the auction. The auction will take place on August 15, 2026. The expectation is that, due to its historical value and exclusivity, this Luce will exceed the launch price of US$650,000 (R$3.3 million, in direct conversion). The sports car recently caused controversy for being the first 100% electric car in the brand's history. The controversy surrounds its design, the result of a partnership with Jony Ive, a designer known for creating several generations of the iPhone, MacBook and other Apple products. In addition to collecting memes, the car's reception had a strong impact: Ferrari shares fell 8% on the day of the announcement and, a few weeks later, the marketing manager left the company and was replaced.

Unique Ferrari The Ferrari Luce "Chassis 0", the model's first production unit, features an exclusive configuration developed by the Ferrari Tailor Made program in partnership with the Ferrari Design Studio, focused on the use of white and working with light. On the outside, the bodywork receives the exclusive Madreperla Semi-Gloss paint. The ink uses a special pigment that generates reflections, changing tone between green and violet according to the light and viewing angle. Interior of the first Luce, Ferrari's controversial electric car, which is going up for auction in the USA. The exterior also features exclusive wheels, custom-made white brake calipers and the Ferrari logo applied to a black background on the door in optical white, a feature created especially for this example. Inside, the upholstery is in Le Mans leather in Perla color, produced from Swiss leathers selected to reflect light in the cabin. For the first time in a brand project, the secondary elements of the cabin abandon the traditional black finish and adopt the Grigio Corvara color. The vehicle has a dedicated identification plate as it is the first chassis produced. The Luce has four electric motors and a total power of 1,050 hp. Acceleration from 0 to 100 km/h takes 2.5 seconds, and the model reaches 200 km/h in just 6.8 seconds. The maximum speed reaches 310 km/h. First unit of the Luce, Ferrari's controversial electric car, goes up for auction in the USA Disclosure / RM Sotheby's Understand the controversy The luxury sports car manufacturer presented the five-seater Luce EV in June, triggering a wave of criticism, including on social media, for the model's unconventional design compared to Ferrari's typically muscular and aggressive aesthetic, and for the company's decision to deviate from its traditional gasoline engines. Days after the Luce's unveiling, chief executive Benedetto Vigna said Ferrari was receiving "strong interest" in the car from both new and existing customers.] Since then, the company has released no new information about Luce orders and said it will only provide accurate figures at the end of July when it releases second-quarter results. Ferrari even had to go public to explain that it is not forcing customers to buy its controversial Luce electric car to qualify for the luxury car maker's upcoming limited series models. The statement at the time was made by Enrico Galliera, until then Ferrari's marketing and commercial director. He left the company in the following weeks.

Related stories