Models of the iPhone 17 line at an Apple store in Taiwan, in a photo from September 19, 2025 Reuters/Ann Wang At the opening of the stock market, this Tuesday morning (28), Apple even surpassed Nvidia for a brief period. At the opening of trading, Apple shares were traded at US$340.03 and reached a high of US$342.89. This was the first time that the company led by Tim Cook surpassed the mark, reaching a high of US$5.036 trillion in market value, a level that until then had only been reached by Nvidia. According to Reuters, the positive performance of Apple shares is driven by two main factors: Demand for its products remains high, including the iPhone and computers such as the Mac mini and iMac; After failing to present an artificial intelligence solution that was up to par with its competitors, the company chose to adopt technology developed by Google to improve the responses offered to users. *This report is being updated.