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EU forces Google to open services to OpenAI and other competitors; understand

Google facade in Irvine, California Reuters/Mike Blake Google, controlled by Alphabet, will have to allow OpenAI, other artificial intelligence (AI) companies and competitors in the online search market to access some...

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EU forces Google to open services to OpenAI and other competitors; understand
G1 Tecnologia

Google facade in Irvine, California Reuters/Mike Blake Google, controlled by Alphabet, will have to allow OpenAI, other artificial intelligence (AI) companies and competitors in the online search market to access some of its services. The measure is part of European Union (EU) rules to limit the power of technology giants, detailed last Wednesday (15) by the bloc's regulators. The measure by the European Commission, responsible for monitoring competition in the bloc, was announced six months after the opening of a process to define how Google should comply with the Digital Markets Law (DMA). ??Do you have any reporting suggestions? Send to g1 According to the decision, the company will have to open access to 11 features of the Android operating system so that AI competitors can use these features and compete in better conditions with Gemini, the company's artificial intelligence tool. In practice, this will allow users to activate AI assistants from competing companies using voice commands similar to the traditional "Ok Google", for tasks such as ordering a taxi or searching for information about locations. The changes should reach users from July 2027, with a future Android update.

Google once again criticized the changes demanded by the European Union. "The decisions announced today could compromise essential privacy and security protections for millions of Europeans," Google lawyer Kent Walker said in an emailed statement. "We have repeatedly presented solutions to protect users while meeting the DMA's objectives, but these decisions ignore significant evidence of the potential negative impacts for users," he added. The European Commission said the measures include mechanisms to protect user privacy and device security. According to the agency, Google will only be obliged to make resources available to companies that meet security and data protection criteria. The decision also determines that the company shares, anonymously, data used to improve its search services with OpenAI and other companies that operate AI chatbots with search tools. Google may assess whether competitors pose cybersecurity or data protection risks before granting access to information. The measure, which begins to be applied in January next year, also provides a methodology to calculate how much should be paid for sharing this data. "With these measures, we hope to encourage the emergence of alternatives to Google Search and the company's AI services, such as Gemini, expanding the options available to users in the European Union," said the bloc's head of technology, Henna Virkkunen, in a statement.

Source: G1 Tecnologia

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