Winter increases demand for services in the Mountain Region Disclosure Low temperatures in the Mountain Region of Rio have boosted movement in different sectors of the local economy. Businesspeople and experts point to an increase in demand for laundry, food, tourism, cleaning, retail and independent market services during the winter. According to business and business expansion specialist, Ycaro Martins, the cold changes consumer behavior and creates opportunities for different segments. "Low temperatures change consumer behavior and boost sectors such as food, tourism, hotels, clothing, hot drinks and various services. However, seasonality alone does not generate growth. The result comes from strategy", he stated. ? Follow the g1 Região Serrana channel on WhatsApp.
Winter heats up the economy and increases demand for services in the Mountain Region
Winter increases demand for services in the Mountain Region Disclosure Low temperatures in the Mountain Region of Rio have boosted movement in different sectors of the local economy. Businesspeople and experts point to...
Sectors register an increase in demand Among the segments that register an increase in demand during the winter is laundry. According to the CEO of the Lavô self-service laundry chain, Angelo Max Donaton, movement at the units in Petrópolis and Nova Friburgo increases by up to 50% on the coldest days. The greatest demand is for washing and drying heavy clothes, blankets and duvets. The food sector is also feeling the effects of the season. The Di Blasi Pizzas chain unit, opened in Petrópolis in May, recorded revenue above expectations in the first month of operation, a period that coincided with the beginning of winter. Autonomous markets installed in condominiums have also seen an increase in the movement of residents and the purchase of convenience items. Companies such as Minha Quitandinha and market4u indicate greater demand for quick meals, snacks and hot drinks during days with lower temperatures. Tourism is another segment that benefits from winter. The 3, 2, 1 GO! travel franchise network reported that the search for mountain destinations, wineries and experiences related to the cold climate is growing at this time of year. Retailers located in shopping centers also report positive effects from the season, especially in segments linked to clothing and accessories, such as Fuel Eyewear, which said it observed an increase in customer flow during the winter period. The residential and business cleaning sector also records growth in demand. According to the Maria Brasileira network, winter favors the demand for cleaning services in homes, inns and seasonal properties, where closing environments for long periods can increase problems related to humidity and mold. For Ycaro Martins, understanding the effects of seasonality is part of the planning of companies that seek consistent growth. "While some businesses only react to fluctuations in consumption, high-performance companies analyze data, identify patterns and structure specific plans for each time of year. Sustainable growth is the result of planning, execution and ability to adapt", he said. MORE
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