Hortifrúti without employees bets on the honesty of customers with self-service Believing in people. It was in a relationship built on trust that a merchant from Araraquara (SP) opened a grocery store without employees, where customers come in, pick up the products they need and pay with the payment method they prefer. Operating for a few months, Cristiano Aparecido Ferreira said he only had a problem with one customer who didn't make the payment. "A lot of people said it wouldn't work, but I believe it. I believe in people, I believe it will work. It's working and the result is 95% satisfactory." ? Follow g1 São Carlos and Araraquara on Instagram A small space, which is most of the time empty, but full of fruits, vegetables and greens in the fridge. The customer arrives, takes what he needs and continues alone in the store, without an employee to charge him. He himself calculates the amount he spent and pays in whatever way he prefers: card, Pix or cash. Retired Tereza Rodrigues dos Santos is one of the consumers of the establishment which, according to her, works on a 'system of trust'. "I think if you give a vote of confidence, I'll have to be honest with you," he said. Hortifrúti without employees bets on the honesty of customers with self-service in Araraquara, SP EPTV/Reproduction Hortifrúti is located in the Jardim Águas do Paiol neighborhood and operates with self-service. In a world full of distrust and people wanting to take advantage at any cost, Cristiano bet on people's good faith. Before, in addition to planting, he also bought vegetables from suppliers and delivered them around the city, but lost sales from those who went in person. So, he decided to open the store and customers end up receiving 'gifts', such as chayote seedlings to produce at home. More news from the region: INVESTIGATION: Bus accident that killed two women was carrying out irregular rural transport, says DER GAVIÃO PEIXOTO: Embraer will produce another 20 Gripen fighters in the interior of SP AWARENESS: 'It's horrible': 6-year-old boy surprised by reporting litter on the street in the interior of SP; WATCH VIDEO Safe with money for change Merchant bets on the honesty of customers with self-service grocery store in Araraquara, SP EPTV/Reproduction The trust is so great that Cristiano transformed an old pan, which belonged to his grandmother, into a safe for customers who prefer to pay in cash. "He can get his change, he has his coins, no problem at all." The merchant also provides a calculator for consumers to add up how much they spent. Some customers even mark what they have purchased in a notebook, making accounting and stock organization easier. Cristiano trusts, but he installed security cameras in the establishment. According to him, most people are honest. "I don't have any difficulties, I don't have any complaints." "If we don't trust people, I believe things will get very difficult. So I believe in people and I will always believe. My goal is always to please, to do good, it's not just to make money. It's taking pleasure in what we do, showing a little of my work, which is very satisfying for me", he concluded. Trader bets on the honesty of customers with self-service produce in Araraquara, SP EPTV/Reproduction WATCH THE FULL REPORT: Quitanda da Confiança: produce works with a self-service system in Araraquara REVIEW EPTV VIDEOS: See more news from the region on g1 São Carlos and Araraquara