The City of São Sebastião, through the Secretariat of Tourism (Setur), officially launched the municipality's institutional tourism application, a modern, interactive platform aligned with the main trends in the sector. The 'Turismo São Sebastião' app is available free of charge for Android and iOS devices and can be downloaded from the Google Play Store and the App Store. One of the tool's differentiators is the concierge technology with Artificial Intelligence (AI), which positions São Sebastião as a national reference in innovation in tourism. Inspired by the traditional concierge service offered by hotels, the resource works as a virtual assistant capable of guiding residents and visitors, suggesting personalized itineraries, tourist attractions, experiences, establishments and services according to the profile and interests of each user. The application also brings together information about the city's main tourist attractions, tours, official calendar of events, accommodation, restaurants, tourism agencies, accredited guides, artisans, companies in the sector, news and other services that facilitate planning and enrich the experience of those visiting the city. As part of the modernization of tourist communication, the City Hall also launched, in May, the new official São Sebastião tourism portal. Available at "www.turismosaosebastiao.com.br", the website features a modern layout, intuitive navigation and updated content, in addition to offering versions in seven languages: Portuguese, English, Spanish, Italian, French, German and Mandarin Chinese, expanding the destination's publicity to the international market and strengthening the municipality's tourism promotion.