From Serra Gaúcha to Vale do São Francisco, thousands of kilometers separate two Brazilian regions marked by different climates, landscapes and forms of cultivation. What brings them together is the strength of viticulture and the stories of families who found in cooperativism and the Safra Plan the necessary support to invest, grow and keep alive the legacy built in the countryside. The grape that moves Brazil Present in different regions of the country, Brazilian viticulture brings together unique characteristics. In 2025, according to IBGE's Systematic Survey of Agricultural Production (LSPA), national grape production consolidated its recovery, reaching 2.2 million tons. This volume represented a significant growth of 19.1% in relation to the previous cycle, driven by climate stability in the vineyards and the consequent increase in the national average productivity, which reached 25,194 kg/ha. In this scenario, Rio Grande do Sul remains the largest producer in the country, concentrating around 46.6% of national production, with emphasis on Serra Gaúcha, recognized for its tradition in growing grapes intended for the production of wines, juices and also for fresh consumption. The São Francisco Valley, located at the hub between Pernambuco and Bahia, has consolidated itself as the main Brazilian ecosystem for fine table grapes and a giant in foreign trade. According to market intelligence data collected by Cepea/USP, the region accounts for around 95% of table grapes exported by Brazil. Thanks to high-tech management associated with irrigation and the semi-arid climate, the hub produces and supplies the domestic market continuously throughout the year, transporting Brazilian fruit to dozens of countries. Although they have very different geographic characteristics and commercial purposes, the two regions demonstrate the robustness of national fruit growing. The year 2025 showed how investment in new cultivars, precision technology and strong regional cooperativism directly contribute to the economic development of rural properties and to the livelihood of the thousands of families that live off the grape chain. When credit boosts growth in the countryside In Petrolina (PE), farmer Ivan de Macedo Alves has known grape growing since he was young. Working in the activity for six years, he always dreamed of cultivating his own production. The beginning was timid, with just half a hectare. Little by little, he expanded the cultivated area until reaching the current seven hectares of Vitória and Isis varieties. "I've worked with grapes since I was 18 years old and my dream was to plant grapes. I started with half a hectare, then expanded. Thank God, today I already have seven hectares. A dream that became reality", he says. A member of Cresol Noroeste, just over a year ago Ivan found the support he needed in the cooperative to accelerate this growth. The resources from the Harvest Plan made it possible to invest in the acquisition of a tractor and implements, in the cost of production and in the construction of a packing house, a structure used to process the grapes. "It helped a lot, from the cost to the acquisition of machines, implements and infrastructure improvements. In addition to increasing production, the quality of the fruit improved. With the implements, you work better and the results are positive", he says. The partnership with Cresol also marked a turning point in his trajectory. After trying to obtain credit from another financial institution, Ivan managed to obtain his first financing a few weeks after opening his account with the cooperative. "I spent two years trying at another bank and I couldn't. At Cresol, it was quick. In around 30 days I already had the machine on the property. It was very good." Today, in addition to celebrating the growth of the property, Ivan also looks to the future. His 17-year-old son is already working in the fields and is expected to gradually take over the family's activities. From the strength of the semi-arid region to the tradition of the Serra Gaúcha. If in the semi-arid northeastern region irrigation allows grapes to be harvested practically all year round, in the south of the country the climate favors the development of vineyards. In Nova Roma do Sul (RS), viticulture also represents tradition, work and family continuity. Cresol Planalto Serra Sul since 2023, Márcio Sundstron and Adriane Triches Tonato Sundstron continue a story started by their parents. Today, the family cultivates the Niágara, Bordeaux, Concord and Cora varieties, in addition to investing in citrus production to diversify the property's income. productivity. For manager Flávia Pauletti, the trajectory of the cooperative members demonstrates the result of planned work and monitoring carried out by Cresol. According to her, the family has always sought to invest in the quality of production and has the support of the cooperative in all stages of the activity, from financing and insurance to planning new investments. “With these machines, a lot has changed. As there are few people working, we are able to produce more. Production increased in quantity and quality, and the equipment made the work much easier", says Márcio. As with Ivan, family succession is also part of the Gaucho family's plans. "We are explaining it to our son to continue. He says he will continue in agriculture", says Márcio. Although they produce in regions with completely different characteristics, Ivan, Márcio and Adriane share the same objective: investing in the property, producing with quality and ensuring that the next generation finds opportunities in the field to continue the history built by the family. Separate
Safra Plan strengthens grape production from the South to the Northeast of Brazil
From Serra Gaúcha to Vale do São Francisco, thousands of kilometers separate two Brazilian regions marked by different climates, landscapes and forms of cultivation. What brings them together is the strength of...
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