Profile that brings together disasters with chimarrão is popular on social media Dogs and cats "greened" by grass, dirty cars and videos from monitoring cameras that capture the exact moment of an "accident" well known to gauchos. It is with this unusual content that an Instagram page is going viral: overthrown mates. The page receives almost 100 messages daily with new disaster records. Most of the reports come from Rio Grande do Sul, Santa Catarina and Paraná, but the profile also attracts submissions from neighboring countries, such as Uruguay and Argentina. ? Access the g1 RS channel on WhatsApp @matesderrubados was created by a couple from the Porto Alegre Metropolitan Region and already has more than 320 publications and 36.7 thousand followers. The creators, who prefer to remain anonymous, say that the initiative emerged with a simple objective: to deal with incidents lightly. "We wanted to transform our 'tragedy' into humor", they report. The focus on the cultural habits of the Southern Region boosted the page. The couple explains that the idea gained strength due to the popularity of the drink. "We thought that, as the community of people who drink mate is very large, other people would also identify with the situations we live in", they say. The reach, however, exceeded administrators' expectations. According to them, the volume of interactions was surprising. To reconcile the success of the page with their professional routine, the couple needed to create a strategy. "As we both work, every night we take time to respond to messages and plan the next day's posts", they detail. Accidents with yerba mate even caught the attention of those "in love" with Gaucho traditions such as actor Thiago Lacerda and singer Neto Fagundes, who follow the publications. Profile that brings together disasters with mate is successful on social media and receives more than 100 records per day Reproduction/@matesderrubados Profile that brings together disasters with chimarrão is successful on social media and receives more than 100 records per day Reproduction/@matesderrubados VIDEOS: Everything about RS