The July school holidays bring activity to the tourist sector in Atibaia and the region. With the arrival of visitors looking for rest, leisure and family experiences, hotels, inns and resorts expect to register a high occupancy rate throughout the month. Located in the interior of São Paulo and close to the capital, Atibaia brings together characteristics that help to strengthen tourism during the winter. The milder climate, natural landscapes, gastronomy and variety of accommodation options are among the attractions for those who want to enjoy a few days away from the routine. The movement also benefits different sectors of the local economy. In addition to accommodation facilities, restaurants, businesses, service providers and tourist attractions are impacted by the increase in the number of visitors. According to Mônica Fontes, manager of the Convention & Visitors Bureau, July is a period of great importance for the entire tourism chain. Mônica Fontes Disclosure "July is an excellent month for tourism. We have a high occupancy rate, a lot of demand and also the hiring of employees to meet the increase in demand. It is a period in which the city is busy and different sectors of the economy feel this positive impact", highlights Mônica, in a TV interview. School holidays One of the main factors that boost tourism in July are school holidays. With children out of school, many families take advantage of the period to organize short trips. In this scenario, destinations close to large urban centers gain space. The possibility of traveling by car and staying a few days at the destination makes planning easier and allows you to enjoy your vacation even without taking a long trip. Atibaia benefits from this characteristic due to its strategic location and the diversity of the hotel network. The city has hotels, inns and resorts prepared to receive different profiles of visitors, from couples interested in a few days of rest to families looking for complete leisure facilities and children's recreation. Tourism moves the city The high occupancy of hotels does not only represent benefits for the accommodation sector. The increase in tourist circulation also boosts restaurants, bars, commerce, transport, services and different attractions in the region. Another reflection is the need to expand teams during periods of greatest demand. As Mônica Fontes highlights, the growth in demand can generate new job opportunities to meet the increase in the number of visitors. This movement reinforces the importance of tourism for the economy and regional development.