Aerial view of Ribeirão Preto, SP Reproduction/EPTV The City of Ribeirão Preto (SP) published this Wednesday (22) a decree that prohibits any type of advertising associated with sports betting platforms, the so-called "bets". The ban extends to both public spaces and private addresses with public access, even if controlled, such as shopping malls, stadiums and bars. The argument of the municipal administration, which claims to have the competence to promote territorial ordering and exercise administrative police power, is to preserve the mental health of young people. Click here to follow the g1 Ribeirão e Franca channel on WhatsApp "Our absolute priority is to take care of people and protect our families, especially children and teenagers, who have been the target of this harmful overexposure", argued Mayor Ricardo Silva (PSD), in a note released by the City Hall's communications department. Last week, the Federal Government announced new guidelines for advertising bets Bruno Peres/Agência Brasil The determinations are already in force and companies that do not comply with the law must arrange for the removal of all advertising material associated with bets. At a national level, last week the federal government published an ordinance that defines new rules for betting advertising, including a warning, similar to what happens with advertisements for cigarettes and alcoholic beverages. Government establishes new rules and mandatory warnings for betting advertising What the decree determines Municipal decree 140/2026, published in the Official Gazette of Ribeirão Preto, establishes rules related to both the type of advertising and the scope of the ban, in addition to penalties. Where was betting advertising banned? Public addresses such as streets, squares and avenues, including the furniture installed there, as well as private places with collective access, even under control, such as stores, shopping malls, sports arenas, bars, restaurants, hotels, schools, colleges and hospitals. These brands also cannot appear in contracts, concessions, sponsorships or events held by the municipality. What type of advertising is prohibited? Brands, company names, websites, applications, promotions, institutional campaigns, bonuses, logos, slogans and visual elements that identify betting platforms. What are the penalties and who will monitor them? Anyone who fails to comply with the law will be subject to sanctions under the Clean City Law. The inspection and determination of any advertising removals will be the responsibility of the General Inspection sector of the City Hall. See more news from the region on g1 Ribeirão Preto and Franca VIDEOS: Everything about Ribeirão Preto, Franca and the region