Coopercitrus Expo 2026: 50 years with technology, harvest planning and solutions for producers Credit: Disclosure. From the 27th to the 31st of July, the Coopercitrus Cooperativa de Produtores Rurais is holding the Coopercitrus Expo 2026, at the Fundação Coopercitrus Credicitrus Coperfam, in Bebedouro (SP). In its 27th edition, the event reinforces the concept “A Casa do Cooperado” and celebrates the cooperative’s 50th anniversary, bringing together business, technology, knowledge and coexistence for rural producers and their families. The fair was structured to support producers in decisions that precede planting and impact the entire harvest. In a single environment, members will find solutions in inputs, machines, implements, irrigation, precision agriculture, credit, insurance, consortium, barter, marketing, animal nutrition, fuels, sustainability and specialized technical support. The expectation is to bring together rural producers from different regions where the cooperative operates, as well as global companies, regional brands, financial institutions, experts and strategic agribusiness partners. In total, the fair will feature more than 130 exhibitors. "The Coopercitrus Expo is the moment in which the producer finds, in a few days, the solutions that can define the performance of the next harvest. The member does not control the weather, the dollar or the interest rates, but can control the planning of the gate. The fair exists to support this decision-making, with technical guidance, technology and commercial conditions prepared in advance", says Matheus Marino, president of the Board of Directors of Coopercitrus. Complete structure for good business Coopercitrus Expo 2026 will bring together different service areas to facilitate the visitor's journey and connect, in the same space, technical decisions, financial decisions and commercial opportunities. Inputs Pavilion and Rural Shopping: space with pesticides, fertilizers, seeds, biologicals, foliar products, agricultural products and technical guidance for planning the 26/27 harvest. Machines, implements: presence of leading brands such as Valtra, Massey Ferguson, New Holland, JCB and Jacto, with launches, demonstrations, tractors, machines, implements, parts, maintenance, after-sales and commercial conditions prepared for the fair days. Cooper Irriga: solutions for irrigation, water security and efficient use of water, with guidance on projects, equipment and technologies applied to productivity. Fincoop and Financial Hub: assistance in rural credit, insurance, consortium, barter, financial advisory, cash flow and succession planning, with the presence of partner institutions. Grains and Coffee: guidance on marketing, storage, negotiation methods, barter and strategies for margin protection. Agripetro TRR: solutions for supplying the property, with diesel, scheduled delivery, quality and support for harvest planning. FCCC and sustainability: environmental projects, spring recovery, reforestation, carbon credit, courses, new crops and training actions for producers and communities. Coopercitrus Expo 2026: 50 years with technology, harvest planning and solutions Credit: Disclosure. According to Fernando Degobbi, CEO of Coopercitrus, the fair reflects the cooperative's integrated operations. "Coopercitrus grew alongside the rural producer and is now 50 years old with a structure prepared to serve the cooperative member at all stages of the activity. The Expo shows this strength in practice, by bringing together products, services, technology, credit, sustainability and relationships in one place", he states. Planning for the 26/27 harvest The 2026 edition takes place at a time when producers need to make decisions further in advance. Production costs, credit, climate, logistics, availability of inputs, technology and margin require increasingly precise planning. Therefore, Coopercitrus anticipated negotiations with industries and partners to bring a broad portfolio to the fair, with conditions prepared for different crops and producer profiles. In the input sector, members will be able to compare suppliers, evaluate technical packages, plan scheduled delivery and integrate purchases with financial tools, such as credit and barter. A fair for the whole family In addition to business, Coopercitrus Expo 2026 will have a structure focused on the coexistence of cooperative families. The 50th anniversary edition will feature a 50th Anniversary Memorial, Family Wall, Kids Space, artisanal producers, restaurants, food trucks, rest areas, water, coffee, free entry and free parking. The Family Mural will be a tribute to the cooperative members who are part of Coopercitrus's trajectory. The photos sent by families will be gathered into an interactive panel during the fair. The event will also feature a space for artisanal producers, with sweets, cheeses, charcuterie, drinks and products made in the field. The proposal is to value rural production, bring families together and create an experience that goes beyond buying and selling. Coopercitrus will offer free transportation for cooperative members, with buses leaving from cooperative units, subject to space availability. Young Coopercitrus League Coopercitrus Expo 2026 will also open space to discuss the future of rural properties. One of the highlights will be the launch of the Liga Coopercitrus Jovem, an initiative aimed at training new leaders in cooperativism. During the fair, the “A Voz do Jovem” meeting will bring together children of cooperative members, young producers and leaders to discuss succession, management, technology, innovation and staying in the field. The proposal is to bring the new generation closer to the cooperative and show that the future of agriculture depends on planning, knowledge and cooperation. Going to the Expo with your children, in this context, is also a way of including the next generation in property decisions and in the relationship with the cooperative. Coopercitrus Expo 2026: 50 years with technology, harvest planning