After the announcement of Donald Trump's new tariffs on Brazilian exports, the federal government began to recalibrate strategies to respond to the United States' offensive against Brazil. The Planalto Palace's political decision has already been made to adopt the Reciprocity Law against the USA. According to interlocutors of President Luiz Inácio Lula da Silva (PT), the government should begin the procedures to activate the law in the coming days. Representatives of sectors affected by the new 25% tariff react to the decision ?? The Brazilian law, approved unanimously in the National Congress and sanctioned by Lula in 2025, allows the Brazilian government to adopt retaliatory measures against countries or economic blocs that apply commercial, legal or political barriers against Brazil. In the words of a high-level assistant in Brazilian diplomacy, the federal government "surgically" studies North American sectors to prevent the application of the Reciprocity Law against the USA from ending up being a "shot in the foot" and harming the country itself. ?? The Office of the United States Trade Representative (USTR) confirmed the proposal for a new "tariff" with an extensive list of exempt items. The measure comes into force on July 22, next Wednesday. ?The decision is the result of a USTR trade investigation that took a year, based on Section 301 of the Trade Act of 1974, a mechanism that allows the American government to investigate and combat possible trade barriers in other countries. READ ALSO: Tariff should reach 36.5% of agricultural exports to the USA, says CNA In a first preliminary survey, the Brazilian government identified that it is possible to apply measures against the audiovisual sector and pharmaceutical patents, as reported by Reuters and confirmed by g1. The process for applying the Reciprocity Law can be lengthy, but the assessment within the government is that everything depends on how the sectors will react, especially the affected chains. Cargo transport operation in port Bruno Leão/ Sedecti Help for sectors The government began consultations this Friday (17) with sectors harmed by Trump's new tariff and is studying how the State can effectively help reduce the impacts on the country. The president of the National Confederation of Industry (CNI), Ricardo Alban, met with vice-president Geraldo Alckmin and the minister of Development, Industry and Foreign Trade Márcio Rosa. According to a note released by the CNI, during the conversation, it was proposed to form a group to discuss a version of the Nova Indústria Brasil (NIB) industrial policy. READ ALSO: Alckmin says that companies affected by the tariff will have help and reciprocity against the US will be used at an 'appropriate time' "The aim is to present an alternative to the new North American tariff that will affect 26.2% of Brazilian exports to the United States with an additional tariff of 25%. The announced tariff affects US$ 11 billion in Brazilian exports", says the CNI. On Thursday (16), Alckmin announced that the federal government will have a program to help companies affected by the new 25% tax that the United States government announced on Brazilian products. The "Sovereign Brazil" Plan, implemented last year in the context of the first tariffs against Brazil, will serve the affected sectors. Next week, the government should begin rounds of conversations to listen to the demands of each affected sector. Market diversification The Brazilian Export and Investment Promotion Agency (ApexBrasil), an agency linked to the federal government, is preparing a market diversification program aimed mainly at sectors affected by the new United States tariffs and those benefiting from the agreement between Mercosur and the European Union. The plan, which should be launched in early August, will involve an investment of R$130 million and will be developed in partnership with the private sector. Central Asian countries, such as Kazakhstan and Uzbekistan, are also among the markets considered strategic. According to interlocutors, the Brazilian government is also talking to Japan, Canada and the United Arab Emirates so that part of the production that no longer goes to the USA can be reallocated to other markets.