Government publishes ordinance defining betting advertising alerts: 'betting can cause addiction'

Furthermore, the warning must be horizontal, clear, legible and proportional to the rest of the communication and advertising action, and have a minimum of 10% of the length or size of the advertisement. The new rules come into force on July 17th. Furthermore, a decree was also published in conjunction with the Ministry of Justice that establishes rules on the content of betting advertisements. The Minister of Finance, Dario Durigan, stated this Thursday (9) that media outlets are prohibited from reporting companies not authorized to operate in the market. "We place restrictions on betting advertising in the country. I don't need to say, because it's raining on the wet, our zero tolerance for illegal bets. So, illegal betting is not authorized under any measure, nor are advertisers or media outlets authorized to broadcast any advertising involving a company not authorized to operate in the market", stated the Minister of Finance. Fortune Tiger slot game, known as the little tiger game Matheus Moreira With the ordinances, Durigan informed, companies are prohibited from creating a sense of urgency, presenting bets as an investment or financial solution, showing earnings or history of awards as an incentive and misleading the consumer. Prohibitions on commentators The ordinance also prohibits advertising actions from issuing strategies, technical opinions or analyzes that may "induce or influence the placing of fixed-odd bets on a specific event or betting market". "[It is not legal to mix] a comment from someone who is an expert, commentator, specialized in a certain game, a certain subject. Saying that the best bet is one, or that the path to be adopted is that one, therefore inducing the consumer to adopt a certain practice with a veneer of technical support. So, this should not be done", said Dario Durigan. The text also prohibits advertisements that: suggest obtaining an easy win or present betting as a sign of virtue, personal, social or financial success, as a priority in life or as socially attractive conduct, including through statements by well-known personalities or celebrities; present betting as a source of income, form of investment, alternative to employment, solution to personal, social or financial problems or a means of recovering amounts lost in previous bets or other financial losses; encourage excessive betting practices or contain calls to action, including promotional mechanics, that suggest immediate action on the part of the bettor; contain false or misleading information, including regarding the odds of winning or the possibility of the bettor's skill, dexterity or experience influencing the outcome of the bet; link bets to illegal or discriminatory attitudes or behaviors, use messages of a sexual nature or the objectification of physical attributes or offend cultural beliefs or traditions of the country; and are directed, directly or indirectly, to children and adolescents. With the publication of the ordinance, these rules now come into force. Penalties According to Durigan, in case of non-compliance with the rules, the penalties foreseen are fines, which can reach 20% of the revenue of the company that operates the bet. And also, suspension for 180 days. In the event of a serious recurrence, authorization to operate in the online betting market may be revoked. The National Consumer Secretary, Ricardo Morishita, said that the maximum fine, around R$14 million, could be applied to anyone who advertises irregular bets. The government also informed that the company will be punished if the hired influencer carries out irregular advertising, violating the new rules, and the content may also be taken down.