Sports: journalists project the World Cup final between Spain and Argentina Brazil was left out of the World Cup decision, but fans did not stop following the tournament. Bars and restaurants that will broadcast the final this Sunday (19) expect to register an increase of up to 45% in revenue compared to a normal Sunday, in addition to maximum capacity in the spaces prepared for the broadcast. According to the Brazilian Association of Bars and Restaurants (Abrasel), even after the elimination of the Brazilian team, the public's interest in watching away games remained, which should guarantee a positive balance for the sector at the end of the World Cup. A survey carried out by the entity last month showed that 59% of establishments intended to broadcast matches involving other teams, even without Brazil in the dispute. For Abrasel, the final represents another opportunity for bars and restaurants to boost sales with promotions and actions aimed at customers who intend to follow the decision. "The balance of the World Cup for bars and restaurants was positive from start to finish. (...) The sector maintained a good performance throughout the tournament, and the expectation is to end this cycle with the final, further reinforcing this result", says Abrasel's executive president, Paulo Solmucci. Closing ceremony of the 2026 World Cup. Reproduction/Fifa How does a bar win during the game? To increase revenue, the strategy needs to be creative. Establishment owners usually combine atmosphere, service and product offerings. See common examples: broadcast with big screens and quality sound; creation of combos and themed promotions; menus inspired by games or national teams; planning deliveries before the start of matches. The logic is simple: attract the customer before the starting whistle and keep them consuming throughout the game. READ MORE World Cup makes bars earn up to 76% more, but harms other businesses