Colorful football boots in a showcase in Manchester at the end of June 2026 Temilade Adelaja/Reuters Pink marked the 2026 edition, present on the feet of players from all the men's teams that participated in the World Cup, with the main boot manufacturers printing variations on the same tone. But which shade will be the trend in the 2027 tournament? If you can “guess” one, it’s cobalt blue. There's a reason for that, and it's not just joking that boys wear pink and girls wear blue. Cobalt blue, no, “luminous blue”, along with “energy orange”, according to trend consultancy WGSN. Cobalt blue "lightning blue" will be one of the colors of 2027, according to consultancy WGSN. WGSN/Disclosure ?Do you want to know what the color of 2027 will be in technology? Subscribe to the Shopping Guide newsletter It was this company that said in 2024 that this year's bet could be pink, or rather, “electric fuchsia”, described as a “psychedelic neon tone” – and it was. “Pink did very well in the sports niche, due to its electric and vibrant tone, which works well in this area”, explains Sofia Martinelli, senior fashion trend researcher at WGSN in Brazil. Furthermore, the nuance contrasts with the green of the lawn. “It’s also not the color of any specific team,” he comments. The use of pink also shows that men are more “deconstructed” when using it, he says. The consultancy's research for 2027 was released in April 2025, with the indication that “luminous blue” will be the highlight of the year for the next season – whether in football or in other areas of fashion and technology, which may also adopt other recommended colors, such as green and baby pink. "Energy orange" will be one of the colors of 2027, according to consultancy WGSN. WGSN/Disclosure Martinelli states that the most vibrant blue is usually associated with the sports area, so we should see the main brands acting in this direction. “The Women’s Cup must be the biggest we’ve ever had,” says the consultant. This will also be reflected in a greater relationship between players and fashion and luxury brands – like what happened with Norwegian Haaland in the 2026 men's world cup. There is a risk that what a trend consultancy says will become a self-fulfilling prophecy. Large companies – such as footwear companies – follow the reports and can reinforce the movement in the market, as occurred with the psychedelic tone in 2026. Asked about the chromatic bets for the next competition, companies such as Adidas, Nike and Puma said they do not comment on future releases. Skechers said it doesn't have women's soccer shoes. The annual survey is carried out by WGSN, which brings together a global team committed to understanding various areas of consumption, such as society, innovation, environment, politics, industry and creativity. The idea is to “translate” behavioral signals into practical directions for various sectors, such as fashion, technology, interiors, beauty and sport. Geopolitical and economic factors also influence aesthetics and product, such as tariffs, import costs, and changes in materials and finishes. And the color of the 2030 men's world cup? We will only know in 2028, when WGSN's research for this edition is completed. See below a selection of boots in blue and hints of orange. Prices ranged from R$180 to R$500 in online stores researched in mid-July. Adidas F50 Sparkfusion Club Mizuno Alpha Select New Balance Tekela Team Low Laced V5 Nike Mercurial Vapor 16 Club Penalty ATF Américas IX Skechers SKX 2 Umbro Football Society Blue This report was produced with total editorial independence by our team of specialized journalists and collaborators. If the reader chooses to purchase a product from the links provided, Globo will be able to earn revenue through commercial partnerships. We clarify that Globo does not have any control or responsibility regarding the eventual purchasing experience, even through the links provided. Questions or complaints regarding the product purchased and/or the purchase, payment and delivery process must be directed directly to the responsible retailer.