Until the 31st, Petrobras receives proposals to hire up to three advertising agencies for the period from 2027 to 2029, with a budget of R$910 million. The last contract, signed during the government of former president Jair Bolsonaro, expires next year. The contract will be signed with agencies that meet the requirements of the notice, even if fewer than three in number, informs the state-owned company.
Petrobras launches R$910 million notice to hire advertising agencies by 2029
Until the 31st, Petrobras receives proposals to hire up to three advertising agencies for the period from 2027 to 2029, with a budget of R$910 million. The last contract, signed during the government of former president...
The focus of the new notice will be to resume broader institutional communication, valuing attributes such as Brazilianness, innovation and commitment to society. The objective is to show the presence of the state-owned company in the daily lives of Brazilians and highlight its contribution to the economic, technological and social development of the country.
According to the state-owned company, the challenge of advertising is now different: translating the company's positioning into stories, presences and concrete impacts, capable of showing how Petrobras is inserted in the daily life, development and future of Brazil.
"More than explaining who we are, this campaign must make visible why Petrobras matters today for people, for the country and, mainly, for the next generations", says the company in the notice, highlighting, however, that the political tone, excessive self-praise and elaborate ways of expressing oneself must be avoided.
The state-owned company wants to consolidate Petrobras' image as a Brazilian energy company, a reference in innovation and committed to the country's sustainable development.
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Source: Noticias ao Minuto - Ultima Hora
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