Microsoft enters legal dispute against the use of AI in war in the USA Microsoft's new business unit focused on the use of artificial intelligence (AI) for companies will be led by a Brazilian, executive Rodrigo Kede Lima. Called Microsoft Frontier Company, the division was created, according to Microsoft, to help companies incorporate artificial intelligence into their operations and develop new applications for business. The executive began his career at IBM, worked at Suzano and, more recently, presided over Microsoft's operations in Asia. Now, he takes global command of the Microsoft Frontier Company. With more than 30 years of experience in the technology sector, Lima will lead Microsoft's efforts to expand the use of artificial intelligence among companies. The executive, who has been part of the company since 2020, will have the mission of leading projects aimed at applying technology in different sectors, such as operations, product development and customer service. "At its core, Microsoft Frontier Company will help customers drive real business results by embedding AI into their processes," he said. In Brazil, Microsoft announced last year an investment plan of R$14.7 billion in cloud computing infrastructure and artificial intelligence over three years. Part of the resources will be allocated to the expansion of data centers, structures that store and process data and support digital services and AI applications. Furthermore, the company claims to have the goal of training around 5 million Brazilians in skills related to artificial intelligence. Present in Brazil since 1989, Microsoft currently has more than 1,300 employees in the country and maintains a network of approximately 25,000 partner companies and resellers. Rodrigo Kede Lima, new president of Microsoft Frontier Company Disclosure/Microsoft What is Microsoft Frontier Company and how will it operate? Created by Microsoft to expand the adoption of artificial intelligence among companies, the Microsoft Frontier Company will have an investment of US$2.5 billion (R$12.9 billion) and will bring together around 6 thousand professionals from areas such as engineering, technology and different sectors of the economy. According to Microsoft, the division will focus on developing artificial intelligence tools for specific applications within companies. The expectation is that these systems can automate tasks, support decision making and increase operational efficiency. According to Judson Althoff, president of Microsoft's commercial division, companies such as LSEG, Land O'Lakes, Unilever and Novo Nordisk are already participating in projects developed within this artificial intelligence expansion strategy.