Apple Sumudu Mohottige Apple overtook Nvidia this Friday (17) and became the most valuable company in the world again, at a time when investors are reviewing which companies should lead the artificial intelligence race. This morning, Apple was valued at around US$4.88 trillion, with shares stable, while Nvidia was worth approximately US$4.86 trillion, after a 3.5% drop in its shares. ??Do you have any reporting suggestions? Send to g1 The exchange of positions shows that investors are no longer betting only on companies that have grown the most with the advancement of artificial intelligence, such as Nvidia. With this, Apple returns to the position of most valuable company in the world for the first time since April last year. "Apple was seen as a company that was behind in the artificial intelligence race because it didn't invest in developing models, but that perception has changed," said Toni Meadows, chief investment officer at BRI Wealth Management. Owner of ChatGPT launches R$1,000 keyboard to control AI agents; see how it works USA opens investigation against Samsung for patents on chips linked to AI Digital necromancy; understand the controversies surrounding the phenomenon that 'revives' the dead with AI "Apple is less exposed to the intensity of investments in infrastructure and is better positioned to monetize AI through services, loyalty to its ecosystem and hardware renewal. This reassessment reflects confidence in the sustainability of profits, and not just a speculative bet on the potential of AI." For a company that was often seen as lagging behind in the race for artificial intelligence, this milestone reflects Apple's efforts to consolidate itself among the main names in the sector and could influence the way Tim Cook has been evaluated in recent months. Cook is preparing to step down in September, when he will be succeeded by John Ternus, a veteran of the company's hardware business. Last month, Apple launched a long-awaited redesign of Siri, betting that the updated virtual assistant will help close the gap with tech rivals and new AI companies. Some analysts claim that Apple has a veritable "gold mine" for AI in the form of the personal data stored on each iPhone. This information could make Siri's responses more useful and the assistant more capable. The challenge is that this data is protected within operating systems in the name of privacy, and the company will have to find a way to extract value from it without compromising this protection.