Grupo RBS launches extensive electoral coverage with a focus on voters Reproduction/Grupo RBS Placing the voter at the center, Grupo RBS is preparing extensive editorial coverage for the 2026 elections, mobilizing around 560 company professionals. More than 10 new themed attractions will debut on different channels and formats in the coming months, taking service and content with a focus on proposals throughout the public's entire consumption journey. In the first round, at least four debates are also planned on RBS TV and Gaúcha. Based on the concept “From fact to vote", the campaign launched this Monday (3) reinforces RBS's position in being on the side of voters in Rio Grande do Sul. The advertising film, shown first-hand on Jornal do Almoço, counts on the contribution of the audience: listeners, viewers and readers answer questions from RBS communicators about trust in professional journalism. ? Access the g1 RS channel on WhatsApp With developments in TV, radio, newspaper and digital ads, the campaign also shows behind the scenes of the newsrooms, highlighting the work behind the investigation and checking of news. Marking the beginning of electoral coverage, the first Gaúcha debate between pre-candidates for the Government of Rio Grande do Sul, this Thursday (6), during the Gaúcha Atualidade program, will be held with an audience of guests. "Our commitment is to be at the voter's side throughout the entire electoral process, offering quality information, analyzing in depth the candidates' proposals and promoting coverage based on responsibility, balance and transparency", highlights Marta Gleich, executive director of Journalism at Grupo RBS.
RBS Group launches broad electoral coverage with a focus on voters
Grupo RBS launches extensive electoral coverage with a focus on voters Reproduction/Grupo RBS Placing the voter at the center, Grupo RBS is preparing extensive editorial coverage for the 2026 elections, mobilizing...
RBS's election coverage will have attractions debuting over the next few weeks. Bringing the public closer to professional journalism, the Transparency Project will take viewers to follow behind the scenes at RBS TV and g1RS between August 10th and 15th. Participants will spend a day in the newsroom observing all stages of content production. The proposal is to show the editorial premises that guide the production of news in RBS TV's news programs, supported by the commitment to providing service to the public and contributing to democracy, especially in this pre-election period. Subsequently, the initiative will unfold in GZH and Gaúcha. Transparency Project: viewers will be able to follow routine journalism on RBS TV On the day that voters go to the polls, RBS teams will be fully mobilized to monitor the counting of votes, with reporters spread across Rio Grande do Sul and in the largest electoral colleges in Brazil. Teams will also follow the main candidates, showing behind the scenes, the atmosphere in campaign committees and reactions to each update. RBS TV will rotate reports throughout the day and will have expanded space to report on the results at night. At g1 the focus will be on real-time monitoring, from voting to results. Debates held by the RBS Group in the 2026 Gaúcha elections August 6th - with pre-candidates for the Government of RS at PUCRS, with an audience of guests, marking the beginning of electoral coverage September 11th - with candidates for the Senate September 25th - with candidates for the Government of RS October 8th - with candidates for the Government of RS, in the case of a second round RBS TV September 29th - with candidates for the Government of RS in the first round October 22nd - with candidates for the Government of RS, in case of a second round Thematic attractions for the 2026 elections In August: Transparency Project: content that shows behind the scenes of journalism in an election year, with the routine of RBS TV, Gaúcha, GZH and Zero Hora, including investigation, checking and editorial criteria. Distribution on TV, Gaúcha, g1RS, GZH, social networks and commercial breaks. The public can apply to participate and send questions. Candidates' Agenda: monitoring campaign commitments of candidates for the State Government. Content will be shown on RBS Notícias, on RBS TV, from Monday to Friday, with a focus on the presentation of proposals. In September: RBS TV drops with voters on the streets: the proposal is to bring an interactive totem with questions about the electoral process to public spaces. Quiz format will be shown on RBS TV programming. VIDEOS: Everything about RS
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