Winter holidays tend to increase the movement of Brazilian tourists in the Triple Border, especially among visitors from Paraná who choose Ciudad del Este as a shopping destination. During this period, New Zone Importados reinforces its programming with the "Extended Holidays" campaign, offering extended opening hours and activities aimed at entertaining the whole family. Located a few meters from Ponte da Amizade, the store will be open until midnight on Fridays and Saturdays (on the 17th, 18th, 24th and 25th of July), providing more convenience for those who want to enjoy the day at the border and make purchases without the rush of traditional times. With more than 10 thousand square meters, more than 55 sectors and a wide variety of products, New Zone brings together technology, IT, telephony, household appliances, perfumery, beauty, homewares and several other categories. The space was designed to offer a different experience, combining shopping, comfort and leisure in a single environment. Among the highlights of the program are the video game championships held in the store's gamer area, equipped with giant screens and latest generation consoles. The competitions include highly successful games, such as Mario Kart and EA Sports FC, bringing together children, young people and adults in competitions during every Saturday of the campaign.
July holidays heat up shopping tourism in New Zone Importados
Winter holidays tend to increase the movement of Brazilian tourists in the Triple Border, especially among visitors from Paraná who choose Ciudad del Este as a shopping destination. During this period, New Zone...
Disclosure. Competitions take place every Saturday. Registration begins at 2pm, with tournaments starting at 3pm. To participate, simply present proof of purchase worth a minimum of US$5, made at New Zone Importados during the month of July. In addition to the competitions, participants compete for special gifts and prizes prepared for the campaign, expanding the entertainment options for those who visit the store during the holidays. The New Zone structure also offers exclusive parking, air-conditioned environments, large spaces and gastronomic options, allowing visitors to enjoy the entire day in the complex. With a strategic location in Ciudad del Este and a concept that integrates shopping, technology, gastronomy and entertainment, New Zone Importados has been consolidating itself as one of the main destinations in the Triple Border for Brazilian tourists looking for a variety of products, international brands and a different experience during the July holidays.
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