How AI helps consumers choose what to buy Search for recommendations, compare prices in different stores and find out which product is most worth it. Tasks that previously required several tabs open in the browser can now be done in a few seconds with the help of artificial intelligence, which is also gaining ground when it comes to consuming. A survey by the Chamber of Store Managers (CDL) of Porto Alegre shows that 22.8% of consumers already use AI tools to assist purchasing decisions. Another 15.2% say they intend to adopt this type of resource in the future. ? Access the g1 RS channel on WhatsApp The survey also shows that the use of technology is already present in the routine of most respondents: 59.7% said they use artificial intelligence in some way. According to CDL Porto Alegre's chief economist, Oscar Frank, the trend is for the use of these tools to grow, mainly due to their ability to gather and organize information quickly. "This use tends to increase, especially based on this information that can be condensed in a very quick and cohesive way", he states. Research indicates that artificial intelligence is being used in several stages of the purchasing process. Among the main uses are: search for information; price comparison; product analysis to identify which best meets consumer needs. Process manager José Luis da Costa Xavier states that the main advantage is the possibility of evaluating different scenarios before spending. "I can compare many scenarios, that's the main part. I can also visualize what my financial reality will look like with the expense", he says. From search to cart Website registration administrator Julia Lunardi uses artificial intelligence to find prices, locate nearby establishments and gather product options. "I ask for help to find the best prices, to see which store is closest to my region. The help I ask for there, he helps me quickly", he says. When informing the characteristics of the item she is looking for, she receives, in a few seconds, a list of available alternatives and their respective prices on different websites. Impact also on commerce The changes brought about by artificial intelligence are not limited to consumers. Companies have also incorporated technology into operations. In a construction finishing store, for example, AI began to integrate the company's internal systems. The tool is used to organize processes, better understand customer profiles and develop sales strategies. According to businessman Irio Piva, the adoption of technology brought significant gains in agility. "Solving a problem that would take 30 days, we solved it in 24 hours. I think that's what's important about artificial intelligence, it's as a means, as a tool to help you improve what we already do", he states. Trust is still a challenge Despite advances in technology, the research highlights an important obstacle to expanding the use of artificial intelligence in purchasing: trust. According to the survey, eight out of 10 people still show fear regarding the information generated by the platforms. Therefore, most people only complete a purchase after checking data from other sources. Even so, for frequent users, the tools have already become part of everyday life. José Luis states that today he cannot imagine his routine without this resource. "I use it a lot, actually. Nowadays, I think it's difficult to go without it", he reflects. Person using cell phone Reproduction/TV Gazeta VIDEOS: Everything about RS