Why does the Northeast receive more public shows than the rest of the country?

Check out the complete ranking below: Which states in the Northeast hired the most? The region accounted for 72% of the total fees paid and 78% of the presentations carried out from 2024 to March 2026. Arte g1 ? Which genres earned the most? Zé Vaqueiro, São João de Petrolina 2026 Ascom/PMP Despite the advancement of country music in popular northeastern festivals in recent years (as shown in the report "Forró singers charge for space and higher fees in São João do Nordeste"), the region's traditional rhythms still continue to dominate the public concert market. Among the 40 most hired artists in the country, those from piseiro generated R$913.04 million in public contracts, of which 88% were paid by northeastern states. ? Which artists received the most? Natanzinho Lima delivers a show to ward off the cold on the first night of the Bahia Winter Festival Fabrício Santiago At the top of the list is the 23-year-old singer from Sergipe, Natanzinho Lima. Considering the contracts signed across the country between January 2024 and March 2026, he received R$158.17 million to perform 336 shows. As the period analyzed corresponds to 27 months, the average is equivalent to 12.4 public shows per month — approximately three presentations financed with public money per week. Close behind are Henry Freitas, with R$125.9 million, and Wesley Safadão, with R$113 million in public contracts. See the full ranking below: The top 10 artists who have received the most public money from shows since 2024. Arte g1 ? How much does R$3 billion represent for Brazilian culture? Henry Freitas Disclosure The complete survey, available on the observatory's website, brings together a series of excerpts about the public concert market in Brazil. One of them lists the 40 artists who have received the most public funding for performances since 2024. Together, these names accumulated R$3.08 billion in contracts in the period. The amount is close to the annual record for funding under the Rouanet Law, which reached R$3.41 billion in 2025. But there is an important difference: the resources from the Rouanet Law are allocated to thousands of cultural projects, such as theater, dance, literature, museums, historical heritage, visual and audiovisual arts, through tax incentives. The values ??identified in the survey correspond to direct payments from public coffers to book shows by just 40 artists. The numbers show, so far, the size of the public shows industry in Brazil. Now, understand what explains the concentration of these resources in a single region of the country: 1) The strength of northeastern producers ??? Wesley Safadão (Camarote Shows), Xand Avião (Vybbe) and Pablo (M&P) are founding partners of large show producers. Social networks One of the main factors that help explain the concentration of public shows in the Northeast is the structure of the music market itself. Five producers based in the region manage the careers of 21 of the 40 artists who have received the most public resources since 2024 in Brazil. Together, they total R$2.4 billion in contracts. Check below who these producers are and the size of their presence in the public concert market: The 5 producers that started to concentrate part of the artists most hired by city halls and governments. arte g1 In addition to managing the careers of already established artists, these producers also promote new names and accelerate the appreciation of their fees. "They are able to close many contracts because of their institutional and political power with city halls and state governments. It must be said: the agenda of public shows in Brazil, today, are the producers", says Alceu Castilho, journalist who coordinated the survey by the observatory De Olho nos Ruralistas. 2) The political will to invest ?? Raquel Lyra (PSD) alongside singer Natanzinho Lima during a performance at the Pernambuco Meu País festival, being held in Recife, in December 2025. She received R$800,000 for the performance. Social networks The strength of the producers, however, depends on a central element: the decision of public managers to allocate resources to contract these shows. Among governors across the country, Raquel Lyra (PSD), from Pernambuco, appears as the manager who hired the most artists in the ranking. Since 2024, its administration has allocated R$57 million in fees to 25 of the 40 names