Mexican influencer Cesar Gastelum Reproduction/Instagram Mexican influencer Cesar Gastelum, known for his comedy videos on TikTok, was shot dead while broadcasting live on Tuesday (4). The crime occurred in front of a fast food restaurant in Culiacán, in northwestern Mexico, according to local authorities. Gastelum was 25 years old and had almost 600,000 followers on the platform. He produced content focused on humor, with parodies and videos about his daily life. One of its products was the podcast Al Estilo Culiacán, which it promoted as the "most warlike" on the platform. According to the BBC, he frequently made reference to the universe associated with drug trafficking, showing off luxury cars, farms, mansions, designer clothes and jewelry. Mexican influencer Cesar Gastelum is shot dead during a live broadcast Nine months ago, he announced that he would reduce his presence on social media to mourn his father's death and dedicate more time to music. Despite this, he continued publishing videos and broadcasting live. Death In the recording of the live broadcast, the motorcyclist fires a gun directly at Gastelum. (See video above.) READ ALSO: Valeria Márquez, Mexican influencer, is killed during live broadcast A security official in the state of Sinaloa confirmed Gastelum's death and said that a major security operation was underway. The murder comes amid persistent violence in Culiacán, the capital of Sinaloa, which has been the center of a conflict between rival organized crime factions vying for control. The shooting also brought to light the May 2025 murder of Mexican beauty influencer Valeria Marquez, who was shot dead during a live broadcast on TikTok at the salon where she worked in Zapopan, in the western state of Jalisco. Marquez, 23, was killed after a man entered the salon and opened fire, according to prosecutors. Her death was investigated under the femicide protocol. In July, Mexican authorities announced the arrest, in Jalisco, of Ramón Álvarez Ayala, known as "El R-1", identified by the Minister of Security, Omar García Harfuch, as the leader of a criminal cell linked to the Jalisco New Generation Cartel (CJNG). Authorities linked Álvarez Ayala to Márquez's murder and accused him of ordering and financing the assassination of Uruapan mayor Carlos Manzo in November 2025. *With information from Reuters and BBC