From Anitta to Thiaguinho: why artists are betting on the feat between music and well-being Music and well-being. The relationship between the two topics is common when talking about the influence of beats and sound vibrations on physical and mental health. And now, some artists are using this connection to unite the two themes in the same event. On her new tour, Anitta included Vila Equilibrivm so that her fans can enjoy a space aimed at self-knowledge and connection before her performance. Activities such as a medicine wheel, guided meditation, yoga dance, therapy sessions and an astral map are among the experiences offered. The Tardezinha tour announced a race that precedes the presentations of the 2027 season of the event led by Thiaguinho. The idea excited the "hybrid athletes", who enjoy playing sports, but can't do without partying and drinking alcohol. The combination of the two activities is already an idea used in the 100% Você Race since 2025. The sporting and musical event is created by Bell Marques and his sons, Rafa and Pipo Marques. The program begins with a run over a 5km or 10km route and ends with a Bell show. And, yes, the 73-year-old singer is taking part in the event, which has already taken place in several cities. Vila Equilibrivm on Anitta's new tour Reproduction/Instagram Singer Naldo Benny also joined this wave. On top of an electric trio, he sings along a 5 km route on the Naldo Run, an activity that has already had a few editions in recent months, in Rio de Janeiro. With this same idea of ??combining music and running, the second edition of Pagorun is scheduled for October, in São Paulo. After covering 5km or 10km routes, athletes will enjoy a show at Pagode do Chuvisco. They start running, and end up dancing. These are some examples that show that music and well-being events are joining forces. "The health of the body, mind and spirit is something necessary for a happy life. We are at a valuable moment in which there are several initiatives combining entertainment and wellness. We can only celebrate", says Mariana Amaral, curator of Vila Equilibrium and founder of Virada Zen. "It's incredible to see the market following this trend, because this has always been very natural for us. Today we see many artists and projects following this same path, and I think that's incredible", says Bell Marques to g1. "Sport has a unique power to inspire overcoming, discipline and transformation, and when it meets entertainment, the experience takes on a completely different dimension", concludes the artist. Connection with the public Bell Marques with his children Rafa & Pipo Marques at Corrida 100% Você Reproduction/Instagram In a statement, Anitta stated that Vila's objective is for the public to experience some of the elements that are part of their spiritual and well-being routine, which inspired the musical reflections present in their most recent albums. "'Equilibrivm' is about an intimate and personal process of mine, which goes far beyond music. The idea is to demonstrate in practice the mental and spiritual processes that are part of my universe now and that inspired the songs that you will enjoy at the show", says the singer. Mariana Amaral says that the initial idea was to have the artist in the latest edition of Virada Zen, an event created more than ten years ago and which brings together professionals in the area of self-knowledge and mental health in activities for those seeking physical, mental and spiritual balance. As it was not possible, Anitta reversed the invitation and called the event to be part of her tour. "Now we are living this unique moment of uniting these worlds, because we believe that well-being and self-knowledge are a right and should be accessible to everyone", says Mariana. For her, there is no fear in taking this experience to the public that has followed Anitta throughout her career, and not just the artist from the Equilibrivm era, with her work focused on spirituality. "There is no fear when we know that the experiences delivered at these events are beneficial for a society that needs more balance, inner peace and self-knowledge. Brazil has high rates of depression, burnout and suicide, ranking among the highest in the world," says Mariana. "And Anitta, having spoken to a lot of people and having gone through the process of self-knowledge, knows the value of making these practices democratized." Vila Equilibrivm's announcement generated debate, as it was announced that, during the program, the sale of alcoholic beverages would not be allowed. The release would only happen for the singer's show. "We are crossing bridges, bringing worlds closer together. and, at this moment, it is very important to welcome and integrate differences. The issue of alcoholic beverages, which had so much impact on the networks, was just a division of different moments, and one thing does not invalidate the other. Everyone is welcome within the universe of well-being", argues Mariana. Naldo Benny organizes the Naldo Run Reproduction/Instagram Bell is also of the opinion that there should be no exclusion of "bubbles". "For me, the most important thing is to get people moving. If the reward in the post is an incentive that makes sense to them, everything is fine. What really matters is that the first step was taken, that the sport was practiced." The singer even states that he has already received several reports from people who signed up for the event, initially, because of the show, and ended up falling in love with the race. "Today, the sport is part of their routine and has changed their lives. This is priceless." Reversal of the movement Events that combine entertainment and wellness are not exactly new. What has happened is a reversal in the movement: instead of well-being and sports events having musical attractions in their programming, it is the artists who are including sports or self-knowledge programming in their itineraries. For Mariana, it is "very good to realize that what is happening is precisely what the world needs now: integration