Virginia earned 30% on bettor losses, says MP

The remuneration model is one of the main points raised by the body in the case against the influencer and the betting platform. In practice, the greater the loss caused by users who entered the site through campaigns associated with Virginia, the greater the value received by her could be.

For MPDFT, this type of agreement creates a direct conflict between the influencer's interests and those of her followers, as the contractor's profit would be linked to the bettors' financial losses.

The action claims that Virginia participated in a consumer capture strategy based on the proximity built with the public on social networks. With more than 56 million followers on Instagram, she would be able to present betting as part of her personal routine, reducing the perception that the content had a commercial purpose.

One of the episodes mentioned occurred during the 2026 World Cup. On July 3, Virginia published a story stating that she was “confident” in goalkeeper Vozinha and published a link for bets on Cape Verde's victory over Argentina, in the round of 16.

Virginia would have induced millions to bet against Argentina, says MP

Action by the Public Ministry of the Federal District cites a publication made before Cape Verde x Argentina in the 2026 World Cup and requests compensation of R$120 million against the influencer and Blaze

According to prosecutors, the post did not make it clear that it was advertising and could be interpreted by followers as a spontaneous bet by the influencer.

The Public Prosecutor's Office states that the possibility that Virginia also bet on the match does not eliminate the commercial nature of the advertisement nor does it reduce the risks for consumers attracted by the publication.

The 30% commission on losses would be part of a mechanism known in the sector as revenue share. In this format, the partner receives a portion of the money that remains with the bookmaker after the results of the games.

In the MPDFT's assessment, the system encourages influencers to increase the number of bettors and the volume of money moved, even if this results in losses for their own followers.

The investigation also gathered more than 42,000 complaints related to Blaze, including reports of account blocking, withholding of amounts and difficulties in withdrawing money.

In the action, the Public Ministry requests compensation of at least R$120 million for collective moral damages, in addition to the removal of content considered irregular and the prohibition of campaigns that promise easy winnings or encourage betting on specific matches.

The body also requests that Virginia and Blaze finance educational activities on the risks of gambling, over-indebtedness and gambling addiction.

The influencer's defense claims that she learned about the process through the press and denies any illegal action. Lawyers say they trust that the requests will be considered unfounded by the courts.

The company responsible for Blaze in Brazil reported that it has not yet been formally summoned and declared that it acts in accordance with Brazilian legislation.

Public Ministry sues Virginia Fonseca and Blaze and asks for R$ 120 million

Public civil action by the MPDFT points out alleged irregularities in the dissemination of bets and cites consumer complaints against the platform. The agency also requests the removal of advertising content considered abusive and a daily fine of R$500,000 in case of non-compliance