What makes a real estate investment truly safe?

The high-end real estate market is usually associated with a privileged location, but experts say that this is just one of the criteria considered by investors when protecting their assets. Aspects linked to the developer's execution capacity, the project's legal structure and the timing of the purchase within the work schedule also directly influence the risk assessment and the asset's potential for appreciation over time. In other words, in practice the analysis goes beyond the characteristics of the property. The history of the company responsible for construction, the way in which the work is financed, the legal mechanisms for buyer protection and the transparency of commercial conditions are now part of the list of factors observed before signing a contract, especially in projects with higher added value. Criteria that help reduce risks According to the Paludo Incorporadora consultant, four criteria are considered essential during this analysis process. "First, the legal security of the incorporation: check the registration at the Property Registry Office and whether the project is developed under the allocated equity regime, which separates the resources of the work from the company's cash and protects the buyer. Second, the history of the developer: works delivered, deadline, perceived quality post-delivery and reputation with customers and the market. Third, the financial structure of the work: who finances it, if there is a bank monitoring the physical-financial schedule, how the table is corrected. Fourth, transparency commercial: clear table, known correction index (such as CUB), documented conditions." For the consultant, this set of characteristics meets the requirements of investors who prioritize predictability before analyzing financial projections. Another aspect observed by the market is the developer's trajectory. Companies that go through different economic cycles and maintain deliveries within expected standards tend to provide greater security for those making long-term investments. The consultant states that this history is an important differentiator. "It represents the only guarantee that is not written in a contract: proof of execution." She highlights that Paludo Incorporadora has been operating for 28 years, starting in 1998, with 53 completed works, more than 138 thousand square meters built and presence in nine cities in Santa Catarina and Rio Grande do Sul. This performance also received recognition such as the Gold Seal of the Prevision 2025 Award, the Catarinense Excellence Award and recognition among the highlights of civil construction. The role of the work cycle Another concept frequently cited by experts is the so-called work cycle, the period between the launch of the project and the handing over of the keys. According to the Paludo Incorporadora consultant, this phase is historically one of the main opportunities for capital gains in the real estate market. "This is where, historically, the largest capital gains from real estate investment are concentrated." According to her, three factors explain this behavior. The first is that off-plan properties tend to have lower prices than those charged after construction is completed. The second is related to the updating of values ??by the CUB of Santa Catarina, an index that accumulated an increase of 5.51% in the last 12 months. The third considers the historical appreciation of the local market itself during the execution of the work. In the case of Bairro Fazenda, in Itajaí, the consultant cites a history of approximately 71% of real estate appreciation in five years. She also highlights the effect of the so-called natural leverage, since, in the Volo Riviera project, the buyer pays around 30% of the value until delivery, while the appreciation affects the full value of the property. The projections presented by the company indicate estimates of appreciation between 38% and 68% by October 2029, highlighting that the projections do not constitute a guarantee of profitability. “That’s why the construction cycle is the professional investor’s preferred window: no other phase combines entry price, locked-in correction and leverage in this way,” she explains. Located in the Fazenda neighborhood, between Centro, Cabeçudas and Praia Brava, Volo Riviera has a single tower with 63 units spread over 23 floors. The project combines location in a region historically recognized for real estate appreciation, low-supply residential typologies and the experience accumulated by Paludo over almost three decades of operation, factors frequently considered by investors when evaluating heritage assets. Discover the differences between Volo Riviera and see how the project was structured for those seeking asset security