Jingles for president of 2026 have funk by Lula, country music by Flávio, rocknejo by Renan and pop by Caiado

Lula: funk version from the 90s The main jingle of Lula's (PT) re-election campaign was published on the president's social networks on July 26th. The song is a reinterpretation of "Rap do Silva", a conscious funk classic from the 1990s recorded by Rio de Janeiro MC Bob Rum. In the original version, the lyrics tell the story of a worker unjustly killed during a funk party. "He was just another Silva whose star didn't shine. He was a funk player, but he was a family man." In the adaptation, the narrative is re-signified to associate Luiz Inácio Lula da Silva's surname with the symbol of the Workers' Party (PT): "He was just another Silva with the shining star. He is Brazilian, a worker and a family", says the beginning of the track. Then, the verse becomes: "It's Lula da Silva, he's the star that shines". The clip brings together photo collages and archive images that reconstruct Lula's trajectory, from his birth in the countryside of Pernambuco to different moments in his political career, including his arrival as President and his arrest in Curitiba. The narrative presents these episodes as part of a trajectory of overcoming, reinforced by verses such as: "They tried to overthrow him, they tried to silence him. He faced the system, he made the people prosper." According to the campaign communication, the song is performed by a professional singer, whose name was not disclosed. The team also stated that funk was chosen for its reach among young audiences in urban outskirts. "The jingle tries to explore the image of a 'natural' leadership that attracts crowds. It adds the “family” element as a counterpoint to right-wing candidates who classically make use of this factor within their political agenda. Furthermore, the verse 'Don't lower your head, always defend the nation', which refers to the defense of national sovereignty as a discursive element that should be explored throughout the campaign, draws attention", analyzes political scientist Priscila Lapa. Flávio: countryman who calls on faith Flávio Bolsonaro's (PL) campaign has already released different jingles on social media and at events, but treats "Vem com Fé" as the main bet so far. The song was created by Alexandre Oltramari and Rafael Rizzo, members of the candidate's marketing team, who define it as "an exaltation of faith to regain Brazil's confidence." Released on June 5, the track begins with an introduction that refers to modern praise in the "worship" style. It then changes direction and starts to resemble a university country song, with a chorus built to be sung in chorus.

The lyrics avoid references to opponents or specific proposals and focus on a message with an emotional tone. The chorus repeats expressions that reinforce optimism regarding the country's future, such as "come with faith", "you can dream" and "you can believe". Questioned by g1, the candidate's team did not say who performs the song or who signs its production. It also did not answer whether artificial intelligence was used.

The clip intersperses images of Flávio alongside the governor of São Paulo, Tarcísio de Freitas, the pre-candidate for the government of Paraná, Sergio Moro, and the former first lady Michelle Bolsonaro, with scenes of unidentified people, such as an indigenous man, black children playing football and a faithful kissing a crucifix. "The images explore the presence of Christian symbols, the colors of the national flag and elements that represent agribusiness. They also seek to highlight the “lightness” of the candidate's image, who appears several times dancing, smiling and close to young people", analyzes political scientist Priscila Lapa. Renan: rocknejo in response to PT Renan Santos (Missão) presented his jingle during the national convention that confirmed his candidacy, on Saturday (1st). Named "A Vingança do Povo", the song was conceived, according to the candidate's team, as a response to "Lula Lá", a song that marked Lula's candidacy for President in 1989. Renan himself wrote the composition and performed the track. According to the campaign coordinator, Amanda Vettorazzo, the sound was designed as a mix of "The Killers with Ana Castela". Still according to her, rock refers to the candidate's trajectory, who has a band of the genre, while country music seeks to bring him closer to the electorate linked to agribusiness. The letter directly opposes symbols associated with the PT. In one of the excerpts, he states that "the star will not shine because red is the blood of these people that they kill without stopping". Throughout the song, the verses repeatedly contrast the "star" with the "sun".

Renan himself explained the meaning of the metaphor. "It's PT's star overcoming. Our sun will overcome their night. It's an optimistic jingle," he said. Shown during the convention, the music video, produced entirely with artificial intelligence, adopts manga and anime aesthetics to tell the story of a boy who fights against stars in the sky. "The images explore classic right-wing elements, such as the evocation of the national flag. The lyrics, while presenting a message of hope, allude to negative emotions such as “revenge”. The jingle