New Zone makes history on the border by sending purchases from Paraguay to Brazil

In practice, a shopping experience that has always been associated with crossing the Friendship Bridge can now also happen remotely. The Brazilian consumer can access the online platform, consult the available products, choose the item, make the purchase and receive the order directly at their address in Brazil. The new operation begins with perfumes and fragrances, one of New Zone's most prominent categories. The proposal, according to the company, is to gradually expand the number of categories available. New Zone Importados. The process was developed to be simple and safe: the customer accesses the online platform, consults the available products, places the order and receives the purchase directly at their address in Brazil, following the applicable Federal Revenue rules for international purchases and current tax legislation. The big news represents a significant transformation for the traditional commerce model in Ciudad del Este: the shopping experience of a large operation in the city now reaches the Brazilian consumer without depending exclusively on physical presence at the border. Instead of waiting for the Brazilian consumer to cross the border, New Zone now takes Ciudad del Este to the consumer. The movement creates a new possibility for shopping tourism and, at the same time, expands the reach of Paraguayan commerce beyond the border region. New Zone Importados. Disclosure. "For a long time, our Brazilian customers needed to cross the border to enjoy the shopping experience. Now we want to be closer to them and take our products directly to their homes. Taking this step represents a historic achievement for New Zone and also for Ciudad del Este, because we are moving towards a new way of connecting our city to the Brazilian consumer", says Franciele de Souza, Marketing Manager at New Zone. The change inaugurates a new stage for trade between Paraguay and Brazil and opens up a new possibility for a city whose economy is strongly linked to shopping tourism. Now, this distance is no longer a barrier to accessing some of the products offered by New Zone. A new chapter for Ciudad del Este The presence of different sectors in the announcement during the press conference reinforces the dimension of the initiative, which goes beyond the creation of a new sales channel and represents a change in the way a Paraguayan company relates to the Brazilian consumer. The modality represents a change of perspective for Ciudad del Este, traditionally known as one of the main shopping destinations for Brazilians in South America. For decades, the commercial relationship between the city and the Brazilian consumer was built on physical displacement: thousands of people cross the Friendship Bridge daily to buy in Paraguay and return to Brazil. With the advancement of electronic commerce, this relationship begins to take on a new dimension. Consumers no longer need to be in Ciudad del Este to start their shopping experience in the city. The process was developed to be simple: the customer accesses the online platform, consults the available products, places the order and receives the purchase at their address in Brazil, following the rules applicable to international purchases and taxation. For New Zone, this is just the beginning of a new front of action. The company intends to gradually expand the categories available and transform the online operation into another gateway to the universe of products offered in its physical store. The Friendship Bridge will continue to connect Brazil and Paraguay. But now, a new bridge is beginning to be built: the digital one. Ciudad del Este no longer needs to wait for Brazilians to cross the border. From now on, part of the city can also reach it.