International fashion and sports brands expand shopping at New Zone

Anyone who visits New Zone Importados will find a variety that goes far beyond technology. Fashion, sport, lifestyle and products for different styles are also part of the shopping experience offered by the store in Ciudad del Este. The fashion sector brings together international brands known to the Brazilian public, with proposals that cater to different consumer profiles. Options include Calvin Klein, Lacoste, Guess, Hugo Boss, Tommy Hilfiger and Polo, with styles ranging from casual to contemporary and pieces for different occasions. The variety also extends to the sporting world. Nike, Adidas, Puma and Everlast are part of the mix of brands, alongside Alo, one of the options that has been gaining ground among the female public. Diversity accompanies a change in consumer behavior, which increasingly combines performance, comfort and style in everyday life. From look to sport The division between fashion and sport has become less rigid in recent years. Sports pieces have become part of casual productions, while clothes and footwear designed for physical activities are also chosen for their design, comfort and versatility. It is within this logic that the variety found in New Zone gains space. Consumers can find everything from traditional fashion brands to sports-oriented options, allowing them to explore different styles and meet different needs in the same visit. For those looking for products for outdoor activities, the presence of The North Face expands the possibilities even further, bringing to the mix an international brand associated with the outdoor universe, travel and adventure. Caterpillar adds another profile to the category, with a proposal linked to casual style, workwear and resistance. The presence of different brands and segments shows how the sector supports consumers with different preferences and lifestyles. International brands in a single destination More than bringing together different brands, the sector's proposal is to offer variety to consumers looking for international references in fashion and sport during their trip to Ciudad del Este. This diversity also follows the positioning of New Zone Importados as a shopping destination that brings together different segments in the same space. Currently, the store has more than 55 sectors and more than 1,000 international brands, expanding the possibilities for different visitor profiles. For Brazilian consumers crossing the border, this variety allows them to take advantage of their trip to make different purchases on the same itinerary, combining products for the home, technology, fashion, sports and items for personal use. Therefore, a visit to Ciudad del Este can include much more than looking for electronics. Between technology, home, fashion and sport, consumers find different possibilities to transform crossing the border into a more complete shopping experience.