Instagram changes for the first time in 10 years; see how it turned out

"We're writing a new chapter on Instagram with a refreshed logo and brand system that reflects the artisanal spirit of our creative roots. This work has extended to the entire brand system - encompassing typography, movement, colors and more - all designed to highlight the infinite creativity of our community", explained the company in the official post of the change. All the curves and frills of the old fountain were removed. Now, the new writing comes with a more modern and clean design. What changed? New logo/icon design: the traditional camera symbol continues to be the reference, but gains an updated visual construction; Own typography: Instagram is also working on a new typographic language for the brand; Colors: the palette undergoes adjustments to make the identity more dynamic; Movement/animation: the brand now has its own language also in animated elements; Graphic elements: the objective is to create an identity that can adapt to different formats and experiences within the platform. Instagram's own communication says that the work aims to reflect the “craft spirit” of the platform's creative roots and that the renovation extends to typography, movement, colors and other components of the brand.

Has Instagram already changed its 'face'? The application has already changed its logo four times since its creation, on October 6, 2010. Developed by North American Kevin Systrom and software engineer from São Paulo Mike Krieger, the last change was in 2016 (shown below), when the network abandoned the retro aesthetic for something more colorful, modern and minimalist. Latest change to the Instagram logo. Disclosure/Instagram