RS students create application that works as a 'digital wardrobe' Disclosure Choosing the clothes to wear on the day, whether for work, college or an event, is a task that takes time and, in some cases, can be time-consuming and generate stress. Thinking about making people's lives easier, especially women's, two students from the Ultec School, at the Lutheran University of Brazil (Ulbra), in Canoas, in the Metropolitan Region of Porto Alegre, created an application that works like a "digital wardrobe". The tool seeks to facilitate the daily choice of clothes. ? Access the g1 RS channel on WhatsApp Inspired by the film "As Patricinhas de Beverly Hills" (1995), in which the protagonist Cher uses a computer system to choose her clothes, the OOTD application was created by students Maria Eduarda Ortega and Luiza Roque, from the Advertising course. "It takes us a long time to get ready. We were always late because of this. We did some research and realized that this was everyone's problem", says Luiza.
Inspired by the 'Patricinhas de Beverly Hills', students from RS create an app to help choose outfits before leaving home
RS students create application that works as a 'digital wardrobe' Disclosure Choosing the clothes to wear on the day, whether for work, college or an event, is a task that takes time and, in some cases, can be time-consuming and generate...
The tool seeks to facilitate the daily choice of clothes. Access the g1 RS channel on WhatsApp Inspired by the film "As Patricinhas de Beverly Hills" (1995), in which the protagonist Cher uses a computer system to choose her clothes, the OOTD application was created by students Maria Eduarda Ortega and Luiza Roque, from the Advertising course.
- We did some research and realized that this was everyone's problem", says Luiza.
- And it all started with a classroom activity.
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And it all started with a classroom activity. They had 15 minutes to find a problem and solve it through a startup. “We thought about a problem that we girls go through a lot, every morning, when choosing clothes or when going out, and from there we created the app”, says Maria Eduarda. They liked the idea so much that they decided to continue with the project. Because, according to Luiza, they saw that "it would be a really cool thing and that we don't see really effective applications on the market nowadays". According to the students, on average, people take approximately 17 minutes to choose what to wear. The name of the app comes from the phrase Outfit of the Day (OOTD), widely used on social clothing networks and which can be translated as "outfit of the day" or, in the Brazilian way, the "look of the day". "Instead of looking at your closet thinking about what clothes you will wear to an event, work or going on a trip, you can make this schedule days in advance, with the convenience of whenever and wherever you want to do it, as your closet will be on your cell phone", explains Maria Eduarda. The creators highlight that, in the virtual wardrobe, it is possible to catalog your own pieces in an organized way, with the convenience of using what is already on your cell phone. "You don't need to take a photo of your closet piece by piece. Just use any photo of you in your phone's gallery and the app will understand the specific details of the outfit", says the student. Among the features is the possibility of putting together a clothing calendar, planning looks for special dates and thinking in advance which pieces will be taken on a trip. "It was created with the idea of ??bringing this practicality to combining looks and creating daily outfits, so there are several tabs, there's the closet, there's the calendar, there's the virtual fitting room, so the girls can put together their looks regardless of where they are", says Luiza. It will also allow users to virtually try on and purchase clothing from partner brands. The application has already gone through the Minimum Viable Product (MPV) stage, which serves to validate a product with users and collect feedback, in addition to pointing out opportunities for improvement, before large investments. There are already around 2 thousand users. The launch was on Thursday (13) and the app is available in app stores. RS students create application that works as a 'digital wardrobe' Rodrigo Ramazzini/Ascom Ulbra VIDEOS: Everything about RS