The government launched a plan to expand sales of national products in 36 markets and reduce the impacts of tariffs imposed by the United States. The initiative should serve thousands of companies whose exports were affected by the new North American trade barriers.
Government targets 36 markets after US tariffs affect 5,600 companies
The government launched a plan to expand sales of national products in 36 markets and reduce the impacts of tariffs imposed by the United States. The initiative should serve thousands of companies whose exports were affected by the new...
Of this total, the Brazilian Export and Investment Promotion Agency (ApexBrasil) has the capacity to support up to 5,300 companies from 35 sectors considered strategic. The Export Diversification Plan will receive R$210 million in investments and provides for more than 300 commercial actions.
- The strategy was presented on Tuesday (11), in São Paulo, by the president of ApexBrasil, Laudemir Müller, during a meeting with representatives of more than 30 entities.
- Among the priority sectors are agribusiness, food and beverages, footwear and leather, machinery and equipment, medical devices, medicines, electrical and electronic materials, textile and...
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According to the government, approximately 5,600 Brazilian companies were directly affected by the measures. Of this total, the Brazilian Export and Investment Promotion Agency (ApexBrasil) has the capacity to support up to 5,300 companies from 35 sectors considered strategic.
The Export Diversification Plan will receive R$210 million in investments and provides for more than 300 commercial actions. The strategy was presented on Tuesday (11), in São Paulo, by the president of ApexBrasil, Laudemir Müller, during a meeting with representatives of more than 30 entities.
Among the priority sectors are agribusiness, food and beverages, footwear and leather, machinery and equipment, medical devices, medicines, electrical and electronic materials, textile and clothing industries, furniture, fish, stones, gems and jewelry.
Brazil seeks new buyers without abandoning the US market
The strategy envisages bringing Brazilian companies closer to international buyers through business rounds, participation in fairs, consultancy services for entering new markets and financial support.
"We want to diversify markets. We have 36 priority markets in which we will operate. And how do we do this? Providing opportunities for these companies to close new deals and find new paths", stated Müller.
According to the president of ApexBrasil, the search for other destinations for exports does not mean an exit from the North American market.
"We are not going to replace the American market, we will continue working in the United States, the country is an important market. But our focus now is on diversification, offering support and assistance to impacted companies to minimize risks", he said.
The program will provide 2,300 vacancies for business meetings, 1,400 for participation in international fairs, consultancy services for 1,200 companies and a thousand vacancies in the so-called Bolsa Exportação.
Latin America will concentrate the largest number of initiatives, with 85 actions. Europe will have 77, followed by Asia, with 46. Canada and Mexico will receive 23 shares, while Africa will have 16 and the Middle East, 11.
According to ApexBrasil, the program's schedule continues until August 2027.
Brazilian exports grow despite the drop in sales to the USA
The announcement takes place in a period of growth in Brazilian foreign trade, despite the decline in sales to the United States. Until July, Brazil accumulated a trade surplus of US$49 billion, an increase of 31.9% compared to the first seven months of the previous year.
Brazilian exports grew 10.5% in the period and reached US$ 218.6 billion. Imports increased by 5.5%, totaling US$ 169.5 billion, according to data from the Ministry of Development, Industry, Commerce and Services.
The result was mainly driven by the 19.7% increase in Brazilian sales to China.
In the opposite direction, exports destined for the United States fell 12.2%. Washington, which until 2025 was Brazil's second largest trading partner, lost its position to the European Union.
Brazilian sales to the North American market have been falling since May 2025. During that period, Donald Trump's government applied an additional tariff of 50% on most Brazilian products. The measure was later suspended by court decision.
In July, Washington announced a new additional tariff of 25%, under the justification of trade practices considered unfair, in addition to another rate of 12.5%, related to allegations that Brazil was not adequately combating forced labor.
Estimates presented by representatives of the Brazilian business sector indicate that the new measures could reach between US$7.4 billion and US$11 billion in exports, equivalent to a portion between 18% and 29% of everything Brazil sells to the United States.
The government is trying to negotiate the suspension of tariffs. The commercial measures occur during a period of diplomatic tension between the two countries, worsened on August 4 by the revocation of the visa of the Brazilian ambassador in Washington, Maria Luiza Viotti.
Trump administration says 'US dominance' in the Americas will not be questioned
The American State Department, responsible for United States diplomacy, published this Tuesday (11) a video defending the Monroe Doctrine, a political principle that establishes Washington's hegemony in the Americas.